PIONEERING WOMEN
Danna Mann Director of marketing Tag Video Systems
Suzana Brady SVP of worldwide sales and marketing Cobalt Digital Suzana Brady is not only an exceptional woman, but is also a valued contributor to the broadcast and pro AV communities. Self-described as extremely committed, self-driven, organised and prepared, she oversees an all-male sales team in a male-dominated industry, winning their respect and loyalty as she ‘gets the best out of them.’ Brady credits her strong rapport with her team to knowing how to get along with people and never skimping on praise when it is deserved. Since becoming SVP of worldwide sales and marketing, Cobalt’s revenue has increased annually. In addition to her sales and marketing role, she champions Cobalt’s adoption of SL-HDR1. Her work includes educating on the HDR aspects of the ATSC 3.0 broadcast standard – and under her leadership, vendors have moved from hardware to software solutions. Brady is also a founder and chairperson of the RIST (Reliable Internet Stream Transport) Forum. Recognising interoperability issues in the industry, she helped launch an initiative to promote vendor collaboration. The RIST protocol is an open-source, interoperable solution for reliably transporting low-latency video over unmanaged networks.
Bleuenn Le Goffic VP of business transformation Accedo
Danna Mann’s path to the media industry wasn’t a straight line, but rather a winding journey that equipped her with a diverse skill set. Mann joined Tag Video Systems in 2018 as an event coordinator and quickly rose through the ranks to become the company’s director of marketing. Mann elevated Tag from relative obscurity to a globally recognised, multi-award-winning brand known for its forward thinking, offering more than just multiviewers. She is responsible for the company’s worldwide marketing initiatives, but her self-imposed goals drive her to tap into creative resources and deliver well-crafted, compelling and strategic messaging that educates the market about Tag’s innovative monitoring and visualisation tech. In addition to her work with Tag, Mann is a member of the IBC Exhibitor Steering Group that provides advice regarding technologies, target audiences and business-related issues that are instrumental in setting the strategy, agenda and tone for each IBC Show. Mann is always open to change, embraces learning and isn’t afraid to experiment. Her inspiration comes from people who aren’t following trends, but are setting them.
Bleuenn Le Goffic is VP of business transformation at Accedo, where she has worked since 2012 and has a deep understanding of both Accedo and the wider media industry. She combines strong technical understanding – having worked as a software developer – with business and sales acumen from her roles in sales and business development within the broadcast industry. During her time at Accedo, Le Goffic has helped transform many companies from customers into long-term partners. She has also played a significant role in making Accedo become more sustainable and encouraging the entire video industry to follow suit. Together with Accedo’s sustainability manager, she has spearheaded several related initiatives, promoting environmental responsibility. As a provider of products and solutions enabling media companies to deliver video content to millions of end users, Le Goffic believes that Accedo must be committed to becoming more sustainable and minimising its carbon footprint. She also recognises the significant influence that video and media in general have on society today, and emphasises that we have the responsibility to make a positive contribution overall.
ACCEDO MUST BE COMMITTED TO BECOMING MORE SUSTAINABLE AND MINIMISING ITS CARBON FOOTPRINT
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