October saw the latest edition of NAB Show New York. FEED recaps everything we saw during our stint in the Big Apple Words by Katie Kasperson I ’ve done it all before – ridden the NJ Transit (Northeast Corridor) train from Hamilton to New York Penn Station. Yet on this occasion, my final destination was a new one: the Javits Center, where I would be attending NAB Show New York. Arriving early
spoke to Business Insider ’s Peter Kafka about Tubi’s role in evolving the entertainment industry. The main takeaways were that viewers, particularly young people, don’t want to pay for content – and audiences have diverse tastes, according to Sud, who said Tubi has one of the most comprehensive catalogues. Tubi’s business model is built on the belief that a streaming service should repeatedly earn its audience’s engagement. With no subscription offering, the site is more akin to YouTube or TikTok than Netflix or Max, with a vast network of content partners that’s been developed over the last decade. “We help stories find their audience,” said Sud, whether those stories come from major studios, indie distributors or homegrown filmmakers. The platform also produces the occasional original (though ‘they don’t look like Game of Thrones ,’ Sud clarified). Through this low-cost approach, combined with an expansive library, Tubi has positioned itself as a highly disruptive force in streaming and entertainment – with over 80 million monthly active viewers to show for it. The entire discussion is now available as a podcast on Channels with Peter Kafka .
familiar pillars of ‘people + products’ and ‘creativity + commerce.’ There were plenty of stalls falling under both categories to peruse, plus a range of talks and events that aligned with today’s most pressing topics – from streaming and podcasting to sports broadcasting and political reporting. Without further ado, here’s a quick round-up of who we saw and what we learnt during our two-day trip. FAST TIMES A whirlwind of exploration and conversation, the first day flew by, beginning with a keynote speech on Tubi’s success in streaming delivered by the company’s CEO, Anjali Sud (previously of Vimeo). Owned by Fox, Tubi is a key player in the FAST arena, offering free, on-demand, ad-supported content and happily coexisting alongside traditional cable and subscription- based streaming services. Sud
on the Wednesday morning, I quickly stopped for a bagel (sausage, egg and cheese on poppyseed) in the Garment District before walking the short distance from Eighth Avenue to 11th. Nestled among the looming skyscrapers that characterise Midtown Manhattan – and just down the road from Hudson Yards and the High Line – the Javits Center dons an all-glass exterior, making it shimmer under the October sunshine. NAB Show New York, occupying exhibitor hall 3B, was one of two events taking place inside – the other being the AES Show hosted by the Audio Engineering Society. Like NAB Show Las Vegas, the east-coast edition centred around the
FREE SPEECH Tubi CEO Anjali Sud (centre left) said viewers do not want to pay for content
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