BROADCASTING BOUTS
According to Netflix, 60 million households worldwide tuned in live to see Mike Tyson fight Jake Paul on 16 November. The match, free for subscribers, marked Netflix’s first foray into live sports broadcasting. Despite some buffering issues, the event was still a success for the streaming service.
GOAL FOR GLOBAL CONTENT PROTECTION
Friend MTS has announced that the Union of European Football Associations (Uefa), the governing body for European football, has extended its commitment to Friend MTS’s anti-piracy technologies and services with respect to all major Uefa club and national team competitions, including the Uefa Champions League, Uefa Women’s Champions League and Uefa Nations League. “Uefa has been a trailblazer in protecting football with effective anti-piracy and cybersecurity techniques, as seen in the success of the recent Uefa Euro SLAM DUNK FOR SLB Super League Basketball (SLB) has appointed Brandvox and EMG/Gravity Media as its official broadcast production partners. “We’ve been impressed by how quickly Brandvox and EMG/ Gravity Media have mobilised and combined their resources to enable broadcast from opening weekend,” said SLB interim chair Vaughn Millette. “We’re looking forward to development during
2024 campaign,” said CEO of Friend MTS Shane McCarthy. Friend MTS will now continue to provide Uefa with an array of services for combatting piracy, including global monitoring and enforcement services backed by a 24/7 operations team. The services include monitoring and enforcement against internet piracy, dynamic delivery server blocking and payment disruption of illegal IPTV services, in addition to removal of unauthorised apps from stores and de-listing of infringing links to Uefa content from search engines. the SLB Trophy competition and introducing a weekly highlights show alongside additional digital content in the coming weeks.” “It’s an exciting next stage for the league, with a brand-new broadcast partner. We’re excited to bring the stories to life in what looks to be a fascinating season,” concluded Frank Callaghan, EMG/ Gravity Media’s UK director of production and content.
THE REDS STRIKE DEAL
The Cincinnati Reds have announced that Major League Baseball (MLB) will produce and distribute the Reds’ local TV broadcasts next season. They will no longer be shown on the recently rebranded Fan Duel Sports Network Ohio; its parent Diamond Sports Group worked through exiting bankruptcy.
SUPER COVERAGE
Sky Sports and the BBC have secured five- year agreements for the Barclays Women’s Super League (WSL) and Barclays Women’s Championship. This renewed partnership is set to boost the visibility of women’s football in the UK through enhanced access to live match coverage.
CHANGING GEARS
Warner Bros Discovery is set to become the exclusive British broadcaster for the Tour de France from 2026 onwards, likely to end live free-to-air coverage of the race in the UK. ITV’s live showing of the 2025 race will be its 25th successive and final time after acquiring the rights from Channel 4 in 2001.
NEW PARTNERSHIP ENHANCES ESPORTS EXPERIENCE
Diagnal has announced an esports technology development partnership with Intigral, the media arm of STC Group, unveiling a suite of features for its gaming platform STC Play. These new features were launched ahead of the inaugural Esports World Cup (EWC), held between 3 July and 25 August 2024 in Riyadh, enabling STC to offer a dynamic, immersive gaming experience
for the major event. This collaboration is an extension of Intigral and Diagnal’s technology partnership to support STC in transforming entertainment experiences in the Middle East and North Africa (MENA) region. “The 2024 EWC marks a significant milestone in STC Group’s efforts to revolutionise the MENA region’s esports industry,” said William Sharp, chief
technology officer at Intigral. “Partnering with Diagnal aligns with our goal of delivering continuous innovation for the STC Play platform.” The new STC Play website and apps are available in Arabic and English, with additional features in development. To reach a wider audience in MENA, the teams have rolled out apps that cover a wide range of iOS and Android devices.
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