RELO METRICS TOUCHES DOWN FOR COLLEGE
Relo Metrics sports measurement platform launched its latest suite of solutions tailored specifically for college sports sponsorships. As the college football season kicks off, Relo Metrics is set to help brands, colleges and conferences measure, optimise and maximise their investments across the Power Four conferences. Relo will add the entire sponsorship data set which covers the Power Four conferences to Relo Census. “With new rules and opportunities emerging in the college sports arena, conferences, media companies and
brands need actionable data more than ever,” said Jay Prasad, CEO of Relo Metrics. Leveraging multiple data sets and near-real-time tracking, Relo Metrics’ Census for College Football will showcase broadcast and streaming viewership, as well as all on-camera asset values. This will be alongside the six professional sports already available on the platform. “Our platform not only tracks the effectiveness of sponsorships in real time but also offers the strategic insights brands need to stay ahead in this competitive space.”
AUSSIE AUDIENCES
The Australian Professional Leagues (APL) has appointed sports production company Jam TV and global media services and facilities provider EMG/Gravity Media as the new production partners of the A-Leagues. The new partnership delivers premium match production, additional resources for the Ninja A-League Women, as well as more content for the APL and Club platforms.
ADVANTAGE HAWK-EYE
The All England Lawn Tennis Club and the Committee of Management of The Championships will adopt Sony’s Hawk-Eye Live Electronic Line Calling at Wimbledon Championships from 2025. This will cover all ‘out’ and ‘fault’ calls traditionally made by line umpires for qualifiers and main draws.
TWELFTH MAN
Cricket West Indies has agreed a six-year domestic media rights deal with Disney- owned sports broadcaster ESPN, replacing Rush Sports as its domestic partner. With the contract running until 2030, the deal also covers men’s and women’s CG United Super 50 Cup regional tournaments. Games will be broadcast on ESPN, ESPN 2 and Disney+.
MAJOR LEAGUE FISHING UNDER CONTROL
Major League Fishing (MLF) recently collaborated with its sister company Winnercomm – a renowned production company – to unveil its in-house studio and control room. The fresh facility includes a selection of equipment from Studio Technologies. “For the last five years, I’ve had the privilege to be a part of MLF, a brand that continually pushes the boundaries of outdoor entertainment,” said David Kearnes, senior engineer at Winnercomm. “With the recent consolidation of
MLF’s production department into Winnercomm, we’ve embarked on a journey to elevate the capabilities of our studio.” Having previously leased out a studio and relied on a remote truck for a control room, a dedicated studio and control room have now been established by MLF and Winnercomm at the latter’s facilities in Tulsa, Oklahoma. This transition marks a huge milestone for MLF, bringing the company’s production operations back in house.
GOODBYE GARY
Presenter Gary Lineker will leave Match of the Day at the end of this season, according to BBC reports. As host of the show for 25 years, he’s also one of the corporation’s highest-profile presenters, last year earning a projected £1.3 million. Finding a new host of Lineker’s calibre will not be an easy task.
SPORTS MARKETING SOLUTION BOLSTERS FAN ENGAGEMENT
Gum Gum, a leader in digital advertising, announced a sports marketing solution that combines the Gum Gum Platform and its subsidiary, Relo Metrics. This joint solution provides a holistic approach to sports marketing that enables advertisers to not only reach
audiences at key moments during sporting events, but also extend their engagement beyond the game. It offers consumers relevant, engaging content across pre-game analysis, live coverage and post-game highlights for a memorable and measurable experience.
“For brands engaging in sports sponsorships,” said Phil Schraeder, CEO of Gum Gum, “there’s nothing else on the market that delivers this kind of comprehensive solution for engaging with consumers and measuring impact like never before.”
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