Welcome back to FUJIFILM Focus! We’re reaching the height of summer, meaning it’s the perfect time to get out and create. We open with the exceptional winners of the Life As You See It competition, then it’s straight into instax news and seasonal inspiration. Across a pair of technique guides, you’ll learn which subjects are perfect for macro and how to work in all natural light conditions. Closing out, we’ve got some bright ideas to try, tips on customising your camera and details on all upcoming events.
Life As You See It
August/September 2024
Don’t miss… ● Tips for brilliant outdoor images
● Photo and gift inspo ● Ideas to get you out with your camera
50 of YOUR images Winners revealed from our Life As You See It competition
Macro marvels Essential tips to help you get fantastic close-up photos
All-new instax WIDE 400 THE BIG PICTURE
Make room for more
INSIDE: Advice, inspiration & ideas for everyone who likes picture taking and making
Life As You See It Showcasing great images made with Fujifilm products
Highlighting 50 of our favourite images from the FUJIFILM House of Photography’s recent Life As You See It competition
Nice to See You! Thanks for picking up this latest issue of FUJIFILM Focus : a magazine that’s dedicated solely to the wonderful world of Fujifilm. Available six times a year from the FUJIFILM House of Photography, each issue offers ideas and inspiration to help get more out of your camera – and your photography. In this issue, we’ve got competition-winning images from Fujifilm users, hints and tips to improve your photography – and great ideas for what to do with the fruits of your labour after being out and about making images. The House of Photography staff will be able to inspire you, too! Like any magazine, we love hearing from the people who read it – so a massive thanks to those who got in touch after our first issue. If you’ve got ideas for what you’d like to read in future issues, or if you’d love seeing images of your own in the pages of this magazine, please get in touch. The email address is: focus@fujifilm- collaborators.co.uk . But that’s enough from us, it’s time for you to read on and enjoy the magazine. We’ll see you for the next issue in early October!
Winner Justin Goulding Hectic
“I saw the name of the competition and entered my image because I’m all about real life. Photography is a way of marking real life and making memories that I can keep forever – it’s about creating some amazing times that would probably be forgotten if it weren’t for photography. Having my picture on the wall is amazing; I couldn’t be prouder.”
Simon Painter
02 FUJIFILM Focus Magazine
August/September 2024
Life As You See It
Sunhil Doshi
Lou McCurdy
Efstathios Kapelis
Vahe Saboonchian
Adam Makkai
Krystian Baran
Andrea Finocchi
James Bloomfield
FUJIFILM Focus Magazine 03
August/September 2024
Life As You See It
Jake Wong
Matthew Timmons
Alfons Potaj
Runner-up Trevor Romain Breath (Soul)
“I wanted to show the world a woman who, despite being doused with paraffin and set alight when she was ten years old, managed to live, love and become a manager at an orphanage. I wanted her to be seen by others – not only by me and the people in her village. She values every breath she takes today because each one is a bonus to her.”
Maciej Wontoroski
Keith Tomlinson
Matty Cunnington
04 FUJIFILM Focus Magazine
August/September 2024
Matthew Ho
Sam Moss
Amaan Ali
David Jacobsen
Erik Weisenpacher
Adam Leathwood
Jordan Lowe
Richard Emerson
Diego Hernandez
David Swailes
FUJIFILM Focus Magazine 05
August/September 2024
Life As You See It
Runner-up Vasil Boyanov Unexpected “We were going home after a skate
competition and saw the overturned car; we immediately stopped to see if everyone was OK. The most ‘unexpected’ part is that it was our friends’ car! Thankfully, no one was harmed! It was one of the most epic photos I have ever taken – being in the right place at the right time; life happening, as I see it.”
Man Wai Kathy Tsang
Joan Payà
Robin Barrow
Thomas Kirby
Zairn Malik
Bartosz Kozłowski
Elizabeth Lee
Jimmy Cheng
Guillaume Flandre
Jordan Rooney
Kant Rathod
06 FUJIFILM Focus Magazine
August/September 2024
Life As You See It
Samuel Restorick
Tsering Zimba
Erol Franks
Stefan Byrom
Luke Preistly
Jon Higham
Isaac Paul
Jamie Hill
Sufyan Lakhana
Danielle Edwards
David Cowan
FUJIFILM Focus Magazine 07
August/September 2024
What’s New… It’s all instax this edition – with a fan favourite getting an upgrade and the announcement of a brand-new WIDE camera. Read on for more!
WIDE FORMAT WONDER
5 THINGS WE LOVE ABOUT THE instax WIDE 400
Your go-to companion for making mementos of life’s great moments, the instax WIDE 400 breaks free from the ordinary. This convenient instant camera delivers expansive images to amplify your creativity. Featuring automatic exposure and flash control, and with lots of handy features for framing up the perfect picture – including a self- timer dial and angle adjustment accessory – making impactful images is simply a case of point and click. For prints as enthralling as your memories, the instax WIDE 400 helps you make photos that are as large as life
1
2
3
4
5
instax WIDE Film instax WIDE film is twice as wide as instax mini film – 108x86mm versus 54x86mm – making it ideal for breathtaking landscapes and big group pictures.
Self-Timer Don’t miss out on being in your own photo album. Rotate the dial to set a timer of four, six, eight or ten seconds, then count down to shutter release with front-facing LEDs.
Angle Adjustment Set up the perfect angle with the tripod mount or the included angle adjustment accessory, which lets you fine-tune your composition on any flat surface.
Focus Modes Twist the lens to select either a normal (0.9-3m) or landscape (3m-∞) focusing distance – or attach the included lens accessory for selfies and close-ups.
Auto Exposure Forget fiddling with
settings and focus your attention on framing up memories – all thanks to the automatic exposure and flash controls on the instax WIDE 400.
08 FUJIFILM Focus Magazine
August/September 2024
What’s New
MINI LIPLAY GETS AN UPGRADE The instax mini LiPlay has received a refresh, with three new colour options, a USB-C charging port and quality-of-life improvements for firmware updates NEW LOOK
Frames and Filters Perfect your prints by deciding between 13 frames and six filters to apply to your photos – or use the dedicated LiPlay app to find more than 60 frame designs. Audio Memories Record a few seconds of sound as you make a photo, then print a QR code to listen back later, creating a multisensory time capsule of a treasured moment. (Right, in order) Choose between Misty White, Matcha Green and Deep Bronze colour options
A design overhaul has been rolled out for the instax mini LiPlay hybrid two-in-one instant camera and smartphone printer. New Misty White, Matcha Green and Deep Bronze colourways are now available, each with their own textured finishes. For improved ease of use, a USB-C charging port has been added, and any firmware upgrades can now be completed through the dedicated instax mini LiPlay app – thus removing the need to download new updates onto an SD card. Pocket Camera Blending the best of both worlds, this pocket-sized digital camera is perfect for snapping picture- perfect selfies and photos while on the go. Instant Photo Printer Select and print your favourite moments onto instax mini film for a retro-style memento. You can also connect via Bluetooth and print your favourite photos straight from your smartphone.
FUJIFILM Focus Magazine 09
August/September 2024
Inspiration
What to Do in August & September Looking for photographic inspiration? Here are some great reasons to get out with your camera in the next two months
Top X Series Travel Lenses The perfect travel lens should be lightweight, small, robust and – crucially – versatile as an imaging tool. You don’t want to lug around a bagful of equipment, so if one lens does it all, you’ve struck gold. Here are some of our top X Series zooms and primes that fit the bill.
Summer Holidays
Travel Photography
Whether you’re jetting off to some far- flung corner of the world or having a short staycation, don’t miss the opportunity to see how your photography skills measure up to an entirely new setting. If you’re dipping your toe into the world of travel photography, the first thing to get used to is being ready to photograph at all times. To aid this, pack appropriate camera equipment and try setting yourself a creative target – such as making a certain number of photos at each landmark on your itinerary. By all means, get images of any famous locations you may visit, but also attempt to grab photos that sum up the essence of a place to you. This kind of thinking will send you home with a more personal set of pictures that serve as a better reminder of the trip in years to come.
FUJINON XF33mmF1.4 R LM WR: This is known as the ‘nifty 50mm’ of the X Series lens lineup, giving extremely natural- looking photos in a variety of styles – architectural photos, portraits, close-ups and landscapes are all well within this weather-resistant optic’s wheelhouse.
FUJINON XF27mmF2.8 R WR: At just 23mm long, you needn’t worry about running out of room in your suitcase with the XF27mmF2.8 R WR. This practical pancake prime boasts a 35mm equivalent focal length of 41mm for an adaptable imaging experience.
FUJINON XF16- 55mmF2.8 R LM WR: It might be slightly heavier, but with a fixed aperture of F2.8, this weather- resistant standard zoom grants more creative freedom by letting you work unhindered in darker environments. Its 35mm equivalent zoom range of 24- 84mm is expansive.
FUJINON XF16- 50mmF2.8-4.8 R
LM WR (NEW): The X Series’ latest take on a standard zoom, this is the epitome of an everyday carry. As the lightest zoom in the entire XF Lens lineup (at just 240g), this optic offers an extremely versatile focal range packed in a sturdy, weather- resistant build.
10 FUJIFILM Focus Magazine
August/September 2024
Inspiration
Take inspiration from the summer of sports and have a go at photographing action this summer. Whether you’re snapping the kids running around or an organised event, you should keep the fundamentals in mind. Freeze the Action Good action photography is about pressing pause on a moment that’s filled with energy, giving your viewer the chance to observe Summer of Sport Action Photography
all the emotions on display within a split second. To get perfectly sharp photos in a fast-paced situation, you need a considered approach to setting up autofocus. Most often, you’ll want to use continuous autofocus (AF-C), although you should look into presets to adjust how the AF behaves. In the main menu of your X Series camera, go to AF/MF SETTING > AF-C CUSTOM SETTINGS and select one of these presets.
ACCELERATING/DECELERATING SUBJECT: This preset is for subjects that change speed frequently, making it useful for photographing cornering vehicles in motorsport scenarios – or your kids!
IGNORE OBSTACLES: This setting will latch onto a subject and continue tracking it even when it’s briefly obstructed. Great for sideline photography on crowded pitches, like with football, hockey or rugby.
MULTI PURPOSE: An all-round setting that’s suitable for most moving subjects – perfect for track and field events.
CUSTOM: Set your own parameters for subject retention, acceleration/deceleration and zone area priority.
ERRATICALLY MOVING SUBJECT: If your subject’s movement is difficult to predict – such as in combat sports or the under- sevens’ egg-and-spoon race – this focus mode will attempt to stick to it like glue.
SUDDENLY APPEARING SUBJECT: Quickly locking onto new subjects as they enter the frame, this is a handy setting for occasions where your view of oncoming subjects has been blocked – for example, from below a jump on a mountain bike trail.
FUJIFILM Focus Magazine 11
August/September 2024
Inspiration
8 August: International Cat Day
Pet Photography
As if you needed any more excuses to snap your feline friend, 8 August is International Cat Day. Celebrate the occasion with a round of pet portraiture. If, like most cat owners, your phone is filled to bursting with photographs of your pet in various poses, try picking out a selection of favourites and using an instax smartphone printer to convert them into vintage-style physical mementos. Cat Scan Making photos of a cat follows many of the same rules as portraiture with people – the crucial difference is that you can be certain they won’t listen to a word you say. Get your camera settings right ahead of time, so you can work quickly when they finally hit that perfectly elegant pose. If you’re using an X Series camera, try tilting the LCD screen up so you can easily work with the lens at your cat’s eye level. If your camera has deep-learning-enabled AF, try switching on subject detection (go to AF/MF SETTING > SUBJECT DETECTION SETTING > SUBJECT DETECTION ON > ANIMAL) to make certain your focus is spot on every time.
20 September - 6 October: British Food Fortnight
Food Photography
prevent ending up with a flat- looking image. This is a superb opportunity to get experimental with modifiers like diffusers and reflectors – both of which you can make simple versions of at home if needed. A diffuser is used to soften a hard light source – if you are working in the midday sun and want to tame some contrasty shadows, this is what you should reach for. If the shadows remain a little too deep, you can angle a reflector to bounce light from your primary source onto the dark side of your subject. Sticking with the kitchen theme, a rudimentary diffuser can be made by stretching out some baking paper. Meanwhile, you could build a reflector in a pinch simply by taping tinfoil onto a flat surface.
British Food Fortnight presents a chance to celebrate the best local produce and independent suppliers in your area – and for image makers, it’s another great excuse to have a crack at some food photography. Pick up a selection of fresh ingredients local to your area and arrange them for an artful still-life scene or flatlay photo. If you’re the kind of person who keeps a book full of cherished home recipes in the kitchen, try adding some extra flavour to it by attaching an INSTAX print of each finished meal. Go Natural Flash is often the culprit when you see an unflattering food picture online – so leverage whatever natural light you can to make your colours pop and
12 FUJIFILM Focus Magazine
August/September 2024
Inspiration
22 September: Autumn Equinox Landscape Photography
● Velvia: Adds punch to colours while maintaining balance – perfect for emphasising the range of natural tones on offer in autumn. ● ASTIA: Softens highlights somewhat, taming any harsh contrast in scenes which are photographed under bright sunlight, while maintaining natural tonal reproduction. ● ACROS: A monochrome Film
Simulation with three colour filter mode options, each with a different use in landscape photography. +Ye: Slightly increases contrast, while darkening blue skies. +R: Significantly darkens blue skies and green foliage, for more dramatic rendering of scenes. +G: Increases the tonal range seen in photos with a variety of green foliage colours.
Get out once a week and you’ll end up with a series of photos which beautifully depict the onset of autumn. Best Film Simulations for Landscape Photography ● PROVIA: The default Film Simulation, offering a neutral colour palette that results in lifelike landscapes with lush foliage and deep sky tones.
Considered one of the most attractive times of the year for landscape photography, early autumn sees rich gold and orange tones starting to emerge among the trees, while the weather should often remain pleasantly mild. Hone your imaging skills this September by documenting the effect of changing seasons on your favourite local landscape.
FUJIFILM Focus Magazine 13
August/September 2024
Technique
Six Stunning Macro Subjects Close-up photography is all about beautiful, detailed subjects. Here are six that every macro photographer should try, along with a few tips to make the most of each B efore you choose a subject, you need the capabilities to photograph it. Most X Series
lenses will give quality results, but an optic designed or modified for macro is even better. Take a look at the suggestions in our kit panel to better understand your options.
14 FUJIFILM Focus Magazine
August/September 2024
Technique
1. Butterflies Butterflies are beautiful even to the naked eye, but astounding details are revealed when you get closer with a macro set-up. Be warned, they’re tricky to photograph, but a lot of living macro subjects are so don’t get downhearted. Try going out early in the mornings when butterflies are more restful and covered in dew. Or visit a butterfly enclosure, where the inhabitants are used to being surrounded by people. When you are making images, use a wide aperture to isolate your subject against a blurred background and a vibrant Film Simulation like Velvia to make colours pop.
2. Insects
POINT in AF MODE to control the precise zone of focus you want. You can also try working a few steps away from your camera using FUJIFILM XApp. Get a tripod and compose on some greenery likely to attract a nearby insect, enter Live View Shooting within the app, then control your camera fully without scaring away your miniature subjects.
Much like butterflies, bees, dragonflies, grasshoppers and other insects all look incredible at macro scale. You’ll see details you never knew existed. They are even more challenging than butterflies, however, so you will need to be thoughtful in your approach. Autofocus is a must. In your camera’s AF/ MF SETTING menu, set SUBJECT DETECTION to ANIMAL if available, or choose SINGLE
3. Water
Water is usually an easy macro subject – the only consideration you will ever have to make is freezing movement. The key is to ensure you have enough light, and balance aperture and ISO so that your shutter speed remains high.
There are many ways you can photograph water, but all lead to unbelievable macro still lifes. You’ll find droplets on countless objects after it’s rained and an abundance of natural sources – and making a set-up at home is an effortlessly simple task.
FUJIFILM Focus Magazine 15
August/September 2024
Technique
4. Flowers Here’s another great opportunity to transform an everyday object into an extraordinary one. You will be amazed by flowers at full macro magnification. There are bold shades, of course, but also textural petals, delicate filaments and layered lines. All this means you’ve got the perfect opportunity to practise macro composition. The same rules apply at this small scale as any other genre. For flowers, look at shapes and symmetry, contrast in colour and light, as well as depth-of-field. Watch out for windy days and hard sunlight.
5. Body Parts If you have friends or family nearby, this means you have access to macro models! The depth and detail of eyes look striking in macro images, but the beauty in other features – like lips, ears and hands – will be revealed, too. The same can be said of animals. Paws, noses and whiskers are all supreme macro subjects. A monochrome Film Simulation can help accentuate tone and form. We’d also recommend working in soft daylight for more flattering results. You can afford to use manual focus here, made more precise with an MF ASSIST tool found within the AF/MF SETTING menu.
16 FUJIFILM Focus Magazine
August/September 2024
Technique
Macro Kit
XF16-50mmF2.8-4.8 R LM WR X Series’ new kit lens can focus at 24cm from its focal plane, for a maximum magnification of 0.3x. That’s close enough to reveal plenty of detail.
XF30mmF2.8 R LM WR Macro This dedicated macro lens offers full 1x magnification, focusing just a few centimetres from its front element. It’s also perfect for normal photography.
Macro Extension Tubes The MCEX-11 and MCEX-16 tubes sit between the camera body and lens, allowing for much closer focus. You will retain AF and AE capabilities, and it’s a cheaper way to get started in the macro photography genre.
Macro magnification: This measurement denotes the
6. Fruit Just like flowers and water, fruits are perfect for honing your skills in a controlled environment. Not only that, but you’ll produce images well worth sharing. Take a few pieces with complementary colours and arrange them into a close-up composition. If you’re working at the absolute closest macro magnification possible, choose a fruit with a complex structure. To illustrate its intricate detail with even more style, try cutting thin slices and backlighting them.
size difference between a real object and how it appears on your camera’s sensor. At 1x, subjects are life-size!
Want to Learn More? Head to Learning Centre!
This is from Learning Centre, our online education resource. It’s full of articles just like this, designed to help you get better
images with your Fujifilm camera.
FUJIFILM Focus Magazine 17
August/September 2024
Technique
18 FUJIFILM Focus Magazine
August/September 2024
Technique
Natural Light: Master All Conditions Whatever genre you enjoy, it’s almost certain you’ll need at least some natural light – and that means being adaptable. Follow our advice to guarantee fine results anytime, anywhere
Hard Sun Cameras don’t love a bright, sunny day quite as much as we do. But what better time to wander the streets, explore nature, create memories or admire a little architecture? Thankfully, it really doesn’t take much to make it all work.
2. Expose for Highlights
1. Use Bracketing Still not certain you’re going to nail exposure? No problem, just take loads at once! We don’t mean adjusting your settings each time, but using your camera’s AE Bracket function to make multiple versions for you. Press the Drive button, navigate down to BKT then across to AE BKT, and press Q. Using the FRAMES/STEP SETTING item, you can select the number of frames, how they are exposed in relation to your standard shooting setting and the stops difference between each. Now, each single press of the shutter button will make two to nine images.
In direct sun, there’s too much contrast to expose it all correctly. Unless a scene only has a few bright spots, prioritise highlights and let shadows fall into dramatic darkness. It’s easy: in any exposure mode except Manual, turn your exposure compensation dial to a negative value. An underexposure of two stops should leave even a dazzling day beautifully recorded and saturated.
FUJIFILM Focus Magazine 19
August/September 2024
Technique
1. Lean into Colour In most natural light, there’s no strong presence of colour. Around sunrise and sunset, however, you can believably work with a strong palette – specifically to accentuate the golds and blues already present. There are two ways to do this. Most simply, apply a high- saturation Film Simulation like Velvia or Nostalgic Neg. within your IMAGE QUALITY SETTING menu. For even more control, customise your camera’s white balance. After selecting the WHITE BALANCE menu item, choose AUTO or a CUSTOM slot then dial in towards blue, magenta, red or orange hues.
Golden and Blue Hours
This is photographic prime time. Even the most ordinary subjects look great in nature’s dramatic light – and some inspiring subjects look their absolute best. It begins with being there. But once you are, here’s how to make the most of it.
2. Prepare for Low Light Unless you’re photographing directly towards the rising or setting sun, you’ll be surprised by how little light is present during golden hours – with even less at blue hours. So, you should use all the tools available to avoid blurred photos. A wide aperture and raised ISO help keep shutter speeds high, and in-body or optical stabilisation limits the effect of camera shake further.
20 FUJIFILM Focus Magazine
August/September 2024
Technique
Cloud Cover Let’s face it – here in the UK, we’ll likely be photographing on overcast days more than in any other kind of natural light. We’d better get used to it. You’ll be pleased to hear you can still take dramatic photos and, dare we say, use this as a valuable chance to learn.
1. Think in Compositions Many believe there are three elements to every photo: light, composition and narrative. When one is removed, the others will require more intense focus. That’s why you will find the best results in overcast daylight by looking closely at the individual subjects in your frame and how they fit together. Without the strong contrast of harsh sunlight, this process becomes easier. Simply put, in flat light, you’re more likely to be able to photograph more subjects in a single frame with correct exposure. Change your perspective if you, like many, are usually led by light and shadow.
2. Go Monochrome Let’s be clear: monochrome will not make an uninspiring image interesting. What it will do is strip out grey-washed colours and emphasise tonal contrast in place of light contrast, letting the viewer focus on what matters most in cloudy-day photos. Within your camera, you have a choice of MONOCHROME or ACROS Film Simulations. The first is a colourless representation of your PROVIA/Standard profile, while the second adds fine grain, sharpness and clarity. Both can be used with yellow, red or green filters, which will alter how certain colours are represented in black & white – give them a try!
Want to Learn More?
Head to Learning Centre!
This is from Learning Centre, our online
education resource. It’s full of articles just like this, designed to help you get better
images with your Fujifilm camera.
FUJIFILM Focus Magazine 21
August/September 2024
Ideas
SHORT ON INSPIRATION? Find new ways to fill your life with photography
Preserve summer’s biggest moments
Turn your favourite college or university photo into wall art If you’ve recently graduated from college or university, congratulations! Why not commemorate the occasion by having a beloved image from your student days made into wall art. It could be from graduation itself, or maybe it sums up the friends you’ve made or the experiences you had while you were studying – anything goes! Check out the options for wall art offered by PHOTO by Fujifilm retailers and the FUJIFILM House of Photography. Select the one you want to bring to life and head in-store for assistance.
22 FUJIFILM Focus Magazine
August/September 2024
Ideas
Create a family holiday photo book
phones and cameras and we go back to them less often. Out of sight and half-forgotten, these images are just one lost device or corrupted memory card away from being lost forever. For a permanent and tactile memento of your trip, consider creating a holiday photo book: a physical record you can always return to, leaf through and relive cherished memories. The FUJIFILM House of Photography and PHOTO by Fujifilm retailers offer a variety of options for creating physical photo albums from your digital files – simply ask in-store today!
People often make the most photos while on holiday. Presented with a maelstrom of new places and experiences, we find ourselves reaching for our cameras more than ever. Holidays are also rare opportunities to spend uninterrupted time with loved ones – resulting in images that encapsulate the lived experience of your family at a unique moment in time. For these reasons, we normally return from our travels with a veritable goldmine of memories and moments to look back on fondly. However, as time goes on, these photos get buried deeper in our
FUJIFILM Focus Magazine 23
August/September 2024
Ideas
Create a timeless keepsake
Have a professional portrait made of your family
Summer is a time for families to come together. What better way to create a lasting reminder of the sentiment in your family at this moment than with a professional family portrait? Scheduling a session at a photography studio provides a unique opportunity to make a record of your family in a setting designed to highlight you at your best. Studio portraits benefit from expert lighting, composition and direction, so that every family member comes away with something that makes them happy. Such a controlled environment enables both creativity and comfort – free from the distractions and inconsistencies of outdoor photography. A professional portrait also offers a timeless quality, capturing the joy and togetherness of your family in a manner that can’t be matched by, for example, a phone camera. This summer, consider visiting the FUJIFILM House of Photography Studio to create an elegant keepsake which will adorn your home for years to come.
Add a touch of analogue charm to a wedding reception
instax cameras for weddings
If you’re organising a wedding, you’ll likely have factored in the need for a wedding photographer to create a selection of professionally produced images you’ll keep up on the wall forever. But even the best wedding photographer can’t be everywhere at once. Consider leaving some instax cameras around the reception for guests. This will leave you with unique perspectives, injected with the creative charm of your closest friends and family members. You could also set up an instax photo booth, so guests can get an analogue photograph of themselves dressed to the nines. Nab a print of each guest as they arrive and slip them into the thank-you cards you send out after the big day. If you’re an instax user already, why not make personalised place settings for the wedding breakfast by printing images for each guest?
24 FUJIFILM Focus Magazine
August/September 2024
Ideas
Keep your equipment in top condition
Sign up to FUJIFILM Professional Services
FPS Benefits ● Quick servicing: Your GFX System equipment will be fixed in only two working days. All other kit will be ready in three working days. ● Loan cameras: If your camera can’t be repaired within the stated time, you’ll be offered a loan camera to use until yours is returned. ● Annual health check:
and videographers. If you are an imaging professional who has registered at least one qualifying X Series or GFX System body as well as a qualifying XF or GF Lens, then you will receive all of the after- sales support detailed above on the house. Head to
FUJIFILM experts, completely free of charge. ● Free postage: You can send your equipment safely and securely by making use of Fujifilm’s prepaid packaging – and then have it sent back free of charge. ● Discounted repair costs:
If you’re a professional photographer, keeping your equipment in perfect order is vital. You need to be able to rely on your tools to work as expected – and in the event anything should go wrong, you need to know that your kit will be looked at and sent back to you as quickly as possible. That’s why Fujifilm offers FUJIFILM Professional Services (FPS). Available free of charge for qualifying photographers, benefits include the following:
Save 15% on any repairs that aren’t covered by your standard warranty.
the FPS page for a full list of benefits and qualifying equipment.
Every year, you can have two pieces of equipment checked and cleaned by
FPS is available free of charge to all eligible photographers
FUJIFILM Focus Magazine 25
August/September 2024
Ideas
Make it your own
Personalise your dorm at university
Bringing an instax camera to university will make lasting memories while bringing colour and life to any room thanks to the steady supply of photos – all of which you’ll look back on fondly in the years to come as mementos of this new stage in your life. Head over to the FUJIFILM House of Photography now to explore the range of photo gifts and instax cameras available. Be sure to stock up on extra film before the start of term!
For those who are either returning to or just starting their higher education journey this September, university accommodation can feel like an unfamiliar place to live after the creature comforts of your family home. A quick way to give a rented room a personal touch is by putting up pictures. You could order photo gifts like a mug or cushion of a favourite pet, make prints of friends and family, or even take an instax camera or smartphone printer for instant colour.
26 FUJIFILM Focus Magazine
August/September 2024
Top Tips
Customise Your Perfect Camera We all have unique approaches to photography and video making. Here’s how you can tailor your X Series camera to meet your needs W hether you’re a proud specs aficionado or simply want fewer
distractions between you and a subject, knowing your camera both inside and out is a must. But don’t worry, there’s a way to make this process effortless, and it’s with X Series customisations. Any X Series body – old or new – can be programmed based on your specific needs. This leads to quicker memorisation of physical controls, places the full gamut of setting adjustments right at your fingertips and even offers single- button access to all the essential menu items. Sounds good? Let’s get into it.
Custom Function Buttons
Sometimes a deep dive into the full menu is needed, but day to day, you can access the essentials with a single press of the Q button. The Quick Menu houses up to 16 customisable slots for different settings. 1. Press and hold the Q button until the menu grid appears. 2. Navigate to any menu item you wish to alter and press MENU OK. 3. Scroll through the list of settings and press MENU OK to select one. 4. Repeat these steps Custom Q Menu
We’re sure you’ll have noticed a few Fn buttons on your X Series camera, as well as touchscreen functions if these are enabled (SET UP > BUTTON/ DIAL SETTING). But did you know, you can modify them all? 1. Press and hold the DISP/BACK button. 2. When the menu appears, scroll down to view all Fn controls. 3. Press MENU OK to change the function of the highlighted slot. 4. Choose a new function from the menu of options. 5. Press MENU OK or DISP/BACK to confirm.
To change the number of slots in the Q Menu, visit the EDIT/SAVE QUICK MENU item (SET UP > BUTTON/DIAL SETTING). You’ll find two options – one for stills and one for video. The appearance of the Q Menu, and the settings it contains, can be unique for each mode. It’s good to include settings you change often in the Q Menu, like AF MODE, FILM SIMULATION and IS MODE. Niche functions are great too, but a well-planned set-up can drastically help the performance of your X Series camera within seconds. There are more kinds of customisation you can apply, though the Fn buttons and Q Menu are a great starting point. Give them a try and see just how much your process changes. The camera will become truly your own.
for any other Q Menu slots, then press DISP/BACK to finish.
We suggest mapping the functions you change most often to Fn buttons. For example, if you never use Auto Exposure Lock but do regularly need a histogram, you can swap one for the other. Functions you use a lot but don’t often change may be wasting a precious slot. You might love Film Simulation modes, but if you change them hourly rather than every few minutes, assigning control to an Fn button won’t save much time overall. Ultimately, these choices are yours.
After set-up, tap the Q button when in shooting mode, highlight a setting with the Focus Lever, then use the Rear Command dial to change its function.
FUJIFILM Focus Magazine 27
August/September 2024
What’s On More exciting summer events, in-store and beyond
An Introduction to Motorsport Photography 30 August & 6 September Thruxton Circuit, Hampshire £129 Don’t miss out on these two opportunities to get to grips with the rip-roaring world of motorsport photography. Carl Hare lends his abundant talent again as workshop leader. He will share with you the settings, tools and principles needed for action-packed artistry at one of the UK’s longest and fastest race tracks.
Oxford Photowalk 16 August Art Café, Oxford £69
Image makers of all levels are invited to join talented photographer Linda Koolen and improve their skills on the historic streets of Oxford. Linda will deliver insight into composition, storytelling and more as you experience the city’s most charming sites.
An Introduction to Landscape Photography 27 September Ogwen Valley, Snowdonia £129 You’ll find no better canvas for landscape photography than the mountains of Snowdonia. With Carl Hare’s guidance, you will hone genre essentials including composition, bracketing, in-camera controls and long exposures. You can make the most of your time and newfound skills with a selection of perfectly suited Fujifilm kit.
An Introduction to Macro Photography 14 September FUJIFILM House of Photography £129 Familiar face and freelance professional image maker Carl Hare teaches a deep dive into macro photography, which you can apply to countless subjects. Using a selection of the latest Fujifilm cameras and macro lenses, you’ll be given a comprehensive groundwork of techniques and ideas, covering topics like focus, composition, lighting and beyond.
An Introduction to Seabird Photography 23 August Bempton Cliffs, Yorkshire £129
RAW to Wow in 90 Minutes 24 August FUJIFILM House of Photography Free Learn to make more of RAW files in this post-processing masterclass led by Farhan
Khan, celebrated fine-art photographer and House of Photography ambassador. Gain full control of Capture One’s powerful exposure, colour and enhancing tools, and discover how to apply them to maximum effect.
This session is intended to help aspiring wildlife photographers develop their use of settings, techniques and artistic flair, with a special focus on birds in flight. Product specialist and photographer Carl Hare delivers real-world guidance and instructions on Fujinon telephoto lenses, which will be available to you throughout.
More events are added to our calendar on a weekly basis. Make sure you check out our website to see what’s happening. Go to fujifilm-houseofphotography.com or scan the QR code.
28 FUJIFILM Focus Magazine
August/September 2024
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28Powered by FlippingBook