CAMBRIDGE CATALYST Issue 06 Web

PITCH PERFECT

Darran Milne, CEO, gives us the lowdown on his company VividQ, whose software brings real-time computer-generated holography to everyday applications

What’s your pitch? Imagine what it would be like for your entire living room to be a display system, so you could be completely immersed in your favourite TV show or a game. Or when driving your car, having Google Maps navigation projected out on the road in front of you, making it safer and easier to use. Now imagine never having to carry a mobile device with you ever again, because entire cities are turned into 3D displays so you can project highly realistic, immersive images into the air around you. This is what our reality will be when holography becomes part of everyday applications. VividQ's software platform allows us to engineer light to create these realistic, immersive experiences. Holography is the holy grail of display technologies and it will be everywhere. Our vision is that all future holographic display devices will be powered by VividQ.

Since our scientific breakthrough in holographic algorithms at the end of 2016, our software has been licensed by world’s biggest technology companies in the US, Japan and China. They bring holography to augmented-reality smart glasses, in-car head-up displays (HUDs), and home entertainment systems. VividQ is already becoming an industry standard for next-generation displays, with partners including Himax and Nvidia. With them, we can license our software – alongside complete display solutions – to original equipment manufacturers (OEMs) building devices ready for the consumer. We need holographic displays because our world isn't flat, but our displays still are. VividQ is on a mission to change that. How old is VividQ and how did it start? VividQ started in early 2017 with a team of co-founders out of the University

ABOVE Darran Milne is the CEO and co-founder of VividQ

ISSUE 06 36

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cambridgecatalyst.co.uk

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