RENTAL SPEC I AL | FEATURE
drives almost everything we do. Our understanding of the filmmaking process, supported with our expert engineering departments around the world, make us one of the most fast-moving and proactive rental houses in the world. Danny Howarth: Providing bespoke and customised one-off solutions is all part of our service; modifications of existing products and finding new and innovative ways to assist production is key for us at ProVision. Matt Marner: Yes, this is something we’d like to do in the future for sure. I’ve seen other rental companies do it and it’s a great service to be able to offer to your customers: well DOPs to be precise! If you’re going to do it though, you need to do it properly with the right set-up which includes personnel, investment and tight relationships with a range of manufacturers. The Alexa Mini has continued to be our most popular camera this year, we own over 60 of them Judy Doherty: Panavision is a full- service, international company that works on everything from big-budget features to student films. Meeting the needs of the production crew is a priority for us, whether it’s a short film or a ten-part series for Netflix or Amazon. Our staff have the expertise to understand that, whether they need something as small as an adjustment to some gear or an order Definition: The drama market is expanding: are you finding you are investing more into it?
Definition: Is customising products or developing products part of your future plans? Is this a new trend for rental companies? Judy Doherty: When a filmmaker comes to Panavision with a vision, we deliver. That has been the culture since the company was founded. At its heart, Panavision is really a global technology company. From research and development to engineering, and then to the actual manufacturing, and in particular the breadth of technology on the optics side, it’s a very strategic, vital part of the company. Depending on the set-up and what is required for a filmmaker to achieve their vision, we can even customise and manufacture accessories and brackets in-house. The spirit of collaboration is our way of life, and the dialogue between the filmmaker and Panavision’s engineers
STILLS Movie and television productions helped by rental companies in the UK and the US.
DECEMBER 20 1 8 | DEF I N I T ION 39
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