64 NEWS
ILLUMINATING SXSW FESTIVAL
Elation supported the British Music Embassy (BME) stages at this year’s South by Southwest (SXSW) conference and festival in Austin, Texas. Partnering with the Academy of Live Technology (ALT) at Production Park, Elation REBEL and PULSE series luminaires lit up a diverse line-up of artists while giving the next generation of lighting technicians invaluable hands-on experience. An integral part of the experience for ALT students is the opportunity to gain new skills while working with professional lighting gear, bridging classroom theory with real-world application. “We’re grateful for Elation’s continued support,” said Emma Cook, director of student support and experience at ALT. “Offering students hands-on access to top-tier, industry-standard lighting equipment is invaluable, equipping them with the practical skills and
confidence they need. From supporting the British Music Embassy stages at SXSW to supplying the equipment our students use across their projects, this partnership plays a vital role in nurturing live events professionals and helping to shape future talent.”
Powered by FlippingBook