THEATRE & STAGE 61
The venue selected Genelec for its exceptional audio quality, attractive form factor, installation flexibility and vocal intelligibility
Jermyn Street (left), Tallinn City (top left and right) and Saarland State (right) theatres are investing in AV technology
in an outdoor environment, the IP66- rated LED wall can withstand inclement weather. At night, the display’s ambient light sensors automatically adjust brightness so it is always visible. By modernising a key element of its marketing efforts, the Saarländisches Staatstheater can update content in an instant, supporting its near-700 annual events with static imagery, video previews, animated graphics and other visual aids. According to Michael Schulz, the theatre’s general artistic director, the digital bulletin has increased ticket sales and live attendance across its diverse programming – including productions of Shakespeare’s Richard III , The Nutcracker and Cinderella . TALLINN CITY THEATRE Nestled in Tallinn, Estonia’s UNESCO- listed Old Town, Lai Street plays host to the impressive Tallinn City Theatre. Made of 16 interconnected 13th-century buildings, the venue recently modernised its public spaces – lobbies, dining areas, common rooms and smaller auditoriums – using more than 100 Genelec Smart
created 24 distinct audio zones, run via Genelec’s Smart IP Manager software. “The system was expertly planned,” says Laas, “with the positioning ensuring wide directivity, even coverage and absolutely no dead spots.” The entire solution works over a Dante network, minimising the impact on the protected heritage site. Since reopening in late 2025, Tallinn City Theatre has received high praise from audiences and crew. By fusing sonic precision with cultural significance, the Genelec Smart IP system enhances and preserves the historic space.
IP loudspeakers to achieve a complete audio upgrade. Tallinn City Theatre’s technical teams searched for a high-fidelity system that could provide even coverage and suit the theatre’s intricate medieval architecture. According to senior sound technician Karl Erik Laas, the venue selected Genelec for its ‘exceptional audio quality, attractive form factor, installation flexibility and vocal intelligibility’. Handled by Optimus Systems AS, the installation included 120 Genelec 4420 and 4430 Smart IP loudspeakers and
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