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video are rapidly becoming baseline infrastructure rather than premium add-ons. The expectation now,” he adds, “is parity. Remote participants must feel as present and influential as those in the room. That’s a high bar, and it demands the latest technology.” Dover notes that, while remote work has become an employee expectation, “more organisations are asking people to return to the office.” The disconnect between workers and employers has resulted in “a real push to make sure workspaces justify the commute.” This is where AV tech comes in. “The demand is for purpose-driven office time and seamless hybrid experiences,” says Dover. “People aren’t coming in to sit at a desk and do the head-down work they could do at home. They are coming in for collaboration, culture and creativity. The office has to be designed and equipped to deliver on that.” Márk Hilóczki, product manager at Lightware Visual Engineering, agrees hybrid work has become the default. “Meeting spaces are expected to support frictionless participation for those both in the room and at home. Organisations are prioritising consistent ‘walk-in-and- work’ user experiences,” he says. BYOM, short for ‘bring your own meeting’, is a throughline – employees are increasingly using their own devices, which makes security and standardisation more challenging for IT teams. VIDEO ABOVE ALL Whether companies have the tools to support a flexible work format is another issue. Investment in tech that promotes productivity and efficiency is key – and one such example is AI-driven AV. Automated meeting summaries and AI transcription services have become indispensable tools for many employees. In-built AI-based features, such as auto- framing and intelligent speaker tracking, are now standard camera tech. “These technologies are moving from novelty to necessity as the bar for hybrid meeting quality rises,” suggests Dover. PTZOptics’ director of global marketing, Claudia Barbiero, is noticing passive video is more active, intelligent and responsive. “Traditionally, AV focused on capturing and transmitting content. What is now emerging is a layer where video systems don’t just show what is happening, but understand and act on it.” PTZOptics dubs this phenomenon, according to Barbiero, ‘visual reasoning’ or ‘the ability for camera systems and AI to interpret live video, extract meaning and trigger automated workflows’. In corporate environments, visual reasoning “will define smarter hybrid collaboration, automated production, searchable video intelligence and operational awareness,” she says, with video behaving “more like a teammate than a tool.”
AV technology helps companies such as Sony produce compelling podcasts (top) and powers ambitious team events like Caudalie’s (above)
minimal intervention – exactly what busy corporate environments need.” SU-SUSSTUDIO PTZ cameras are not just useful for video conferences between colleagues; they are also cropping up in corporate communications. “Organisations are increasingly reaching for broadcast- grade technology to tell their stories,” according to Christie Patel, European marketing lead – B2B at Sony Europe. “The results are transforming what corporate content looks like.” Video podcasts are one significant example. “Audience expectations have risen sharply, and the reputational cost of low-quality content is too high for brands to ignore,” says Patel. “Video has become non-negotiable, even in a format that began as audio-only.” Businesses are
Barbiero agrees with Dover that AI is gaining real traction in the workplace and organisations that incorporate this AV tech are primed for innovation. PTZOptics’ robotic camera systems provide broadcast-grade performance, over-IP control, auto-tracking abilities, cloud-based management and an open integration approach. By partnering with Moondream.AI, PTZOptics is equipping industries with intelligent infrastructure. So, too, is Sony. Its SRG-A40/A12 and BRC-AM7 PTZ cameras can “adapt intelligently to what’s happening in the room,” Dover states. “The latest firmware updates add even greater flexibility, with enhanced framing options, improved face registration, OIS (optical image stabilisation) and more refined sensitivity settings. The result is a consistently high- quality capture experience that requires
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