18 RETAIL & HOSPITALITY
EXPERIENCE
As retail shifts from transactions to experiences, AV is reshaping the shop floor – satis&fy talks powering the ever-evolving campaigns inside Nike’s House of Innovation in Paris Words Oliver Webb W hat better way to explore AV’s growing impact on the retail sector than by looking at one of the
whose backbone of integrated AV and systems enables continual reinvention. Since the 2020 house opening, satis&fy has supported the interactive brand culture across four dynamic floors. The company has been working alongside Nike for the best part of 25 years. “It’s a really long-lasting relationship,” begins Julia Böge, senior project manager at satis&fy, “that began with corporate events and product releases. “When satis&fy itself started in 1993, it was only a technical supplier. We were approached for the House of Innovation (HOI) project in 2019. From there, retail
design began to develop in our portfolio, and now it’s a six-year success story.” The idea behind HOI is to create a combination of a concept store and a product apparel store. Böge admits satis&fy has learned more about what is and what isn’t possible in the store as the campaigns have progressed. “We can work around those limitations to achieve the goal and original creative intention,” says Böge. CREATIVE CAMPAIGNS Michael Schaefer serves as satis&fy’s senior technical director for HOI Paris.
world’s biggest brands? On the Champs- Élysées in the heart of Paris, Nike’s House of Innovation has become a distinctive proving ground for immersive retail. Its ever-changing façade and campaign- driven interiors use digital storytelling, lighting and interactive displays to transform a traditional store into a brand experience. Powering the campaigns is satis&fy, the project’s long-term technical partner,
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