FEED Spring 2023 Newsletter

SVOD VS AVOD Across Latin America, SVOD – including streaming services like Netflix and Disney+ – rose 40% between 2019 and 2021, largely due to the great streaming boom of 2020. Netflix dominated the 2021 SVOD market

with a 58% share, but Disney+ has a higher annual growth rate. While Latin Americans prefer SVOD, AVOD doesn’t fall far behind. Consumers value free streaming services rather

than subscription-based ones, even if that means absorbing ads in exchange. Yet many films and TV episodes aren’t available unless paid for, so it looks like SVOD is here to stay – for now.

Subscriptions to streaming services in LatAm 2020-2026 (millions)

50

40

30

20

10

0

2020

2021

2026 (forecast)

3.8 2.7 0.4 5.6 0.8 2.2

5.0 3.0 0.8 7.2 1.4

8.2 3.4 2.2

 Other

 Claro video  Apple TV+

12.4

 Amazon

5.1

 HBO

12.2 41.0

33.3 49.1

 Disney+  Netflix

37.5

2021 market share

2026 market share

 Other

 Claro video

 Apple TV+

 Amazon

 HBO

 Disney+

 Netflix

@feedzinesocial

Powered by