FEED Spring 2023 Newsletter

THE TECH VENDORS

Srinivasan KA, co-founder and CRO, Amagi

Rob Gambino, head of advertising and personalisation strategy, Harmonic

Mark Strachan, director of technology, Telstra

Kevin Parks, senior director of field engineering, Zixi

RickYoung, SVP, head of global products, LTN Global

VERITY BUTLER: There is a degree of overlap between AVOD and FAST. What are the clear distinctions between the two and why is this important to determine?

THE MODERATOR

KEVIN PARKS: The primary way AVOD and FAST differ comes down to what a viewer is looking for. On an AVOD platform, the viewer is searching for an individual title – they sift through different genres and series to find one show to watch. For FAST channels, the viewer navigates to a particular channel

based on broader topics or genres, and relies on an editorial experience to determine which individual shows they watch. MARK STRACHAN: Both FAST and AVOD provide ad-supported content to customers for free, but the method of distribution differs. FAST

Verity Butler, editor, FEED

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