THE TECH VENDORS
Srinivasan KA, co-founder and CRO, Amagi
Rob Gambino, head of advertising and personalisation strategy, Harmonic
Mark Strachan, director of technology, Telstra
Kevin Parks, senior director of field engineering, Zixi
RickYoung, SVP, head of global products, LTN Global
VERITY BUTLER: There is a degree of overlap between AVOD and FAST. What are the clear distinctions between the two and why is this important to determine?
THE MODERATOR
KEVIN PARKS: The primary way AVOD and FAST differ comes down to what a viewer is looking for. On an AVOD platform, the viewer is searching for an individual title – they sift through different genres and series to find one show to watch. For FAST channels, the viewer navigates to a particular channel
based on broader topics or genres, and relies on an editorial experience to determine which individual shows they watch. MARK STRACHAN: Both FAST and AVOD provide ad-supported content to customers for free, but the method of distribution differs. FAST
Verity Butler, editor, FEED
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