you can customise the ad experience and collect first-party data to analyse content performance. “Technology is fundamental for the sustainability of any FAST platform because its success is dependent on the quality of service,” says Krsto Lazić, sales manager at iWedia, part of the ZEGi group. “This means that the whole video pipeline needs to be state-of-the-art, from encoders, packagers and CDNs all the way to the player on the client device,
market-proven solutions, both for infrastructure and client software.” The solution needs to be scalable enough to support originating several channels and to cope with viewership spikes as they happen. Additionally, adapting to the different tech requirements – which range from ad marker syntax and EPG to poster formats – of local and international FAST platforms is highly important. “To make content more discoverable, EPG and metadata must be correctly populated with the right keywords, and with agile technical adaptation to the different FAST platforms’ EPG-ingest requirements,” says Ahmed Swidan, director of personalised TV at Ateme. “Ultimately, these FAST channels are made for profit, so all of the above needs to be achieved while maintaining healthy economics for the content owner.”
TECHNOLOGY IS VITAL FOR THE SUSTAINABILITY OF ANY FAST PLATFORM
especially when looking at bigger screens where the end user’s tolerance for errors and issues is very small. Operators building their own platforms must opt for
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