ONE OF A KIND At Mansa, Brielle wants to ‘build something bold’ and create an original content revolution
BRIELLE URSSERY: Producing original series is a big part of the Mansa vision. We want a good mix of familiar, so there is content out there that our audience loves and identifies with, but also a larger focus on fresh content. We will produce originals after our scaled launch, and will be investing in and partnering with new creators, as well as old and more established ones, in order to share different types of stories. “ORIGINAL SERIES ARE A PART OFTHE MANSA VISION” FEED: Is producing original content going to be a heavy focus going forward?
FEED: What do you see in the future for FAST channels?
BRIELLE URSSERY: History repeats itself. Everything people say about FAST is what was said about cable. Examples being: ‘it won’t last’ or ‘there aren’t that many channels, and not all of them are good’. In the US, we have this thing called DirecTV. And I remember the first time we got it, it was essentially my family’s first ever cable. We went from having 30 channels to 900+. That was overwhelming, but also incredibly exciting. By the time I made my professional entry into cable, people started to say ‘there are too many channels’. The MPVDs (multichannel video programming distributors) started to come down
hard on the big media companies with upwards of ten channels, pushing them into different tiers. I say all of this to emphasise that FAST has a long way to go before there are too many channels. I think Roku may add numbers to its remotes before we decide what to do with the marketplace – or before the industry decides there are too many channels. I think what will happen is that the ad industry will catch up, coming armed with better measurement tools for reporting on viewership numbers. FAST is at the beginning stages – in the same way cable was maybe 40 years previously – and it still has a very long way to go.
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