COUNTRY: UK STARTED: 2019 iSIZE
What’s your origin story? My name is Sergio Grce, and I am the founder and CEO of iSize. The company came about after a conversation I had with Professor Yiannis Andreopoulos, who was doing remarkable work in video processing and computer vision, and I could see that it had the power to be transformative for the rapidly growing video streaming industry. The amount of video streamed over the internet is at an all-time high – more than 80% of internet traffic is now video. This is detrimental to the internet and has a significant carbon footprint – with research indicating that it already contributes more than 1% of global emissions. Our deep-learning solution is implemented at scale as a pre- or post- processor, agnostically running widely with any conventional codec and infrastructure, allowing video to be streamed to all users, efficiently and sustainably. That’s how iSize was born. What is the company working on right now? The iSize proposition is that we apply unique, proprietary AI-powered solutions to video streams, to achieve bit rate savings and quality improvements. Applicable across the media and entertainment industry, we bring real, practical improvements in any content delivery application. Our technology is tested against industry-standard visual-perceptual quality metrics to ensure we deliver visually lossless performance. What is the next step? We continue to work across the video industry, adding value to our existing and future customers by constantly pushing the bar with our technology. We are also working on other advanced video-processing products, and will soon be launching live, photorealistic avatars for telepresence that will deliver up to a tenfold reduction in video bit rate with near-zero latency. What one thing does the business need most? Optimising video is not just about a better viewer experience: it also creates a significant reduction in the environmental impact of streaming, something that the industry as a whole is under pressure to address. As a member of Greening of Streaming, we would like to invite the industry to join us in tackling the environmental challenges together. We’re a relatively new company that’s received industry acknowledgment for our technology, and demonstrated that our AI solutions can work at scale. To enable the industry to leverage the value of our technology, we continue to work with the right partners to expand our reach and grow our business across multiple avenues and geographies.
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