BUZZWORD BINGO! People often attach negative connotations to buzzwords. We simply see them for what they are – a useful way to keep track of what’s currently making the industry tick
CORD-CUTTING
WEB3
CHATGPT
SUSTAINABILITY
SECOND SCREEN
THE CLOUD
HTML5
FAST
VERTICAL VIDEO
HYPER- DISTRIBUTION
NDI
CTV
FAST There’s a reason that this issue is bursting at the seams with all things FAST. Free ad-supported streaming TV channels have proliferated internet-connected TVs in households all across the globe, and are one of the largest cash generators in the broadcast stratosphere. CTV Not vastly dissimilar to the topic of FAST, connected TVs (CTVs) are also a piping-hot topic of conversation to watch out for in the coming year. CTVs are devices that are embedded into televisions in order to support video content streaming. Examples include Xbox, Playstation and Roku. CORD-CUTTING A word that succinctly sums up the impact of the above two trends is cord-cutting. A quite disturbingly clinical-sounding term, it concerns the swathes of customers cancelling traditional cable and satellite subscriptions in favour of using streaming or VOD platforms.
WEB3 Didn’t you hear? The world wide web is a thing of the past. Web3, otherwise known as Web 3.0, is a term that refers to the next stage of the internet. It promotes decentralised protocols and has ambitions to reduce the current web’s dictatorship-style dependency on large tech monopolisers like YouTube, Netflix and Amazon. CHATGPT After last year’s earth-shaking release of AI image generator Dall-E 2 (covered in FEED ’s autumn 2022 issue), OpenAI returned with the release of ChatGPT at the end of 2022 – now the internet’s best-known language-processing AI model and capable of generating eerily human-like text. HYPER-DISTRIBUTION Distribution is part of everyday broadcast life. But it’s about to get… crazy. The idea involves using OTT technology, but to present the opposite of linear TV experience. OTT hyper- distribution democratises
access to content and allows the audience to tailor viewing experiences to their own needs. THE CLOUD This must be the buzzword record holder. Whether you’re sick to death of hearing about it or not, the omnipresence of the cloud will only accelerate. Broadcasters and networks are making a cloud transition their number-one priority, more than ever before. Whether it’s to tick the sustainability checkbox or save on costs, we have become increasingly saturated with cloud-based solutions. HTML5 A new standard for the creation of content. With the addition of HTML5, live and adaptive bit-rate streaming of video can be accomplished in an HTML5- compliant web browser without need of a third-party plug-in. NDI Certainly not a brand-new abbreviation, but definitely a consistent in its presence, Network Device Interface is
a high-performance standard that was developed by NewTek, letting anyone use real-time, ultra-low-latency video on existing IP networks. VERTICAL VIDEO We talked about it last year and we are talking about it this year. Vertical video and short-form streaming content have permeated into the social media and video stratospheres. phrase ‘second screen’ refers to any device (often a phone) being used while watching television. In other words, every advertiser’s worst nightmare. SUSTAINABILITY Last, but by no means least, sustainability continues to reign as the most concerning topic on everyone’s minds. Every year marks more destruction mercilessly inflicted on our planet and its ecosystems. What is your workplace doing to help right now? SECOND SCREEN A direct result of the buzz about vertical video, the
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