LIVE WIRE Way of Live is producing next-level esports shows on an ever-expanding scale
efore they co-founded French production services company Way of Live, Jonathan Boan and Grégory Hauguel had already been deeply immersed in the world of gaming and esports. As the name
of their business suggests, they were seeking a new way of doing live production. They saw many companies – particularly in gaming – trying to make quality broadcasts and live streams, but lacking the knowledge or experience to pull it off. Way of Live jumped straight into esports-related broadcast, as well as working for game-adjacent organisations like Xbox, Samsung, Nvidia and the French ISP Free – plus TV firm AB Productions. Its gaming and esports clientele ballooned, with the company providing technical production for major events such as Paris’ Overwatch World Cup Qualifier in 2018. The brand then signed with Ubisoft to build a Paris studio for its Rainbow Six Siege league. “We do a lot – from consulting to fully organising events, including the production, technical support and communication,” clarifies Way of Live technical supervisor Bruno Picard. “We do talent management and have a lot of contacts with French talent on YouTube, Twitch and other platforms. Clients come to us wanting to reach a certain audience, and we can hook them up with talent that will work well with their product.”
@feedzinesocial
Powered by FlippingBook