45 WEATHER Augmented Reality
“Along the way, we would offer ideas that might make the content better or help them in certain instances. We had been tasked to do quite a few explainers for them. We did the first five, but since then they’ve gone on to create their own. It’s really nice that they’re up and running and doing it independently.” A FUTURE REALITY Larsen sees tremendous potential for augmented reality in content, and thinks that, now network and processing speeds have finally caught up, anything is possible. “Over the last year we did work with The Weather Channel, the live opener for the Super Bowl, and the League Of Legends world final in South Korea (see FEED’s coverage in our December 2018 issue). Currently, the only way you
UP AND RUNNING The team at The Weather Channel are now designing most of their graphics and effects in-house
I THINK THERE’S NO LIMIT TO THE KINDS OF PROJECTS OR IDEAS YOUCOULDUSETHIS TECHNOLOGYFOR
can consume the augmented reality feed is through a screen. You don’t have any holograms onstage. But even so, we were seeing the impact of it in South Korea. Everyone at the show could see the scene with the augmented reality graphics on a big screen, and there were 30,000 people in the stadium. Then you had 200 million online viewers, too.” “I think there’s no limit to the kinds of projects or ideas you could use this technology for. It raises the value of the entertainment. Anything from esports to live concerts to informational content like weather, we’re basically scratching the surface of what’s possible.”
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