33 GENIUS INTERVIEW Greg Gilderman & Kevin Hayes
FEED talks to The Weather Company’s editor in chief and global head of video, Greg Gilderman, and Kevin Hayes, executive editor of Weather.com about providing weather and climate information through video, podcasting, news and raw data BEGINNING TO FEEL THE IMPACTS OF IT IT’S REAL, IT’S HAPPENING AND WE’RE ALREADY
FEED: Can you tell us how you began at The Weather Company? Greg, do you want to start? GREG GILDERMAN: Sure. I’ve worked in digital-only news, at a newspaper and in broadcast TV news. Then I moved to digital video in the mid-2000s. I launched the video unit for The Philadelphia Inquirer , then was at The Daily Beast – and that’s how I got my start at The Weather Channel. KEVIN HAYES: And I was at CBS News for about a decade, mostly on the TV side and primarily with the show 48 Hours . Then I spent a of couple years on the digital side, came over to The Weather Channel and I’ve been here for six or seven years now. I started off building out vertical coverage
and photo coverage for the site and the app. I’ve transitioned now to overseeing feature coverage and enterprise coverage, largely with climate change as a focus. FEED: Can you set us straight on what The Weather Company is, and how it is separate from The Weather Channel? GREG GILDERMAN: The Weather Company is owned by IBM, and The Weather Company includes The Weather Channel digital properties – so The Weather Channel app and Weather.com, as well as Weather Underground. The Weather Channel network is no longer owned by The Weather Company, but IBM does still own the brand, so The Weather Company licenses the brand back
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