30 ADVERTISEMENT FEATURE VUALTO
VUALTO helps broadcasters and content owners navigate solutions for content protection with robust solutions around DRM
UALTO has been providing technology for live and on- demand streaming since the company’s launch in 2012 and
different DRMs, using a partner tool from USP and our DRM platform. Then the whole industry woke up to that, and Common Encryption was born.” COMMON ENCRYPTION The Common Encryption (CENC) standard was developed as a collaboration between big DRM technology providers and standardises a way to encrypt and decrypt content with key mapping methods which can be used by the various DRM systems. The guiding principle behind CENC was that different web browsers should all agree on a common API that could be used to secure digital content. The standard allowed service integrators VUALTO could then add the additional features in its VUDRM system. VUDRM adds flexible token generation through the company’s VUDRM Token API or a customer’s own CMS. “We expand that out to include native Android apps, native iOS apps, some of the SDKs and so on, and still only have one single piece of content being shoved out on the server,” explains Mitchell. “We don’t even have to like VUALTO to bring in additional technologies without running into problems with highly proprietary technology in the browser.
has offered digital rights management (DRM) services throughout the evolving content security challenges the video industry has faced during that time. Content owners, particularly those that grew up in the pre-digital age, often need a helping hand to guide them through the changing nature of DRM technologies, and VUALTO has provided that service. “When we first started, people didn’t really know what they needed to protect their content,” says Robert Mitchell, VUALTO technical lead for DRM. “Technologies like Widevine and FairPlay, which cover Android and iOS devices respectively, weren’t around in any big way. You had Widevine Classic and Widevine Modular and no one knew what the difference was, or what they were for.” Companies ran into the problem of encrypting everything separately for each DRM technology, which meant multiple copies of content on servers, absurdly ballooning storage requirements and increasingly complicated workflows. “We realised we could deliver a single piece of content that covered all of the
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