FEED Issue 17

26 TECHFEED Content Security

Words by David Davies FIGHTING THE SILENT WAR n the course of this interview,

Video piracy is predicted to cost $52bn in lost revenue by 2022. Content creators and technology providers need to fight more effectively than ever before

Akamai director of media product marketing, Ian Munford, refers to the battle against piracy as a “silent

war”. It’s hard to disagree as the number of ‘fronts’ in this war continues to expand with the use of online video services increasing constantly around the world. At the most fundamental level, content creators face two categories of risk: relatively casual, between-consumer sharing of content; and extensive, criminally-organised piracy operating on a national or international scale. Although the nature of impact is different, collectively they pose a massive challenge – especially at a time when new production techniques and formats are contributing to accelerating cycles of investment, especially for conventional broadcasters. There is no shortage of research to illustrate the scale of the problem. According to a Digital TV Research report, video piracy will cost the industry $52 billion in lost revenue by 2022. Another

ON THE ATTACK Data theft can range from gangs looking to profit

financially, to nation states

whose motives are political in nature

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