22 START-UP ALLEY Snappers
Words by Ann-Marie Corvin
In this month’s Start-up Alley, we look at companies enhancing citizen reporting, developing robot camera operators and making streaming more efficient
SNAPPERS
COUNTRY: ISRAEL STARTED: 2016
By creating a community of reporters from the audience of a given media outlet, Snappers enables anyone with a smartphone to become a video stringer. “We want to become the Uber of video reporting,” says the Israeli company’s CMO, Hezy Laing. And with CNN as one of its tent pole clients, the start-up is well on its way towards achieving its goal. Snappers came out of an immigrant Absorption Center in Jerusalem where Laing, a marketing executive and former journalist from Canada, met telecom engineer and product developer Dov Zales, originally from Uruguay. “We’re both news junkies,” says Zales, “and we noticed how many networks didn’t always have relevant content to illustrate their stories. The same small video clips tend to get used over and over. “But today,” he argues, “everyone has a device and the ability to live broadcast built into their smartphone – user generated content should assist the networks in their quest for relevant content.”
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