PROPERT Y NEWS
A new era for Cheffin s
us,” comments company chariman Bill King. “This is an exciting time for our business and we feel confident our new logo, website and colours will ensure our brand is easily recognisable – enabling us to communicate the Cheffins message with renewed impact, while capturing the essence and personality of the firm.” He adds: “This two-year project is indicative of our significant investment in the firm and commitment to Cheffins’ continued growth, alongside our confidence in our business regardless of today’s volatile markets. The comprehensive project has involved a complete revamp of all signage, advertising and key messages, allowing Cheffins to stand out against the competition as we head towards our 200-year anniversary in 2025.” l cheffins.co.uk
O ne of the city’s most ubiquitous firms, Cheffins has been part of Cambridge life since back in 1825. Initially a small family business, the company has grown into market-leading local property advisers and auctioneers, with offices in Cambridge, Ely, Haverhill, Newmarket, Saffron Walden, Sutton and London. You might know it best as an estate agency, but in fact the business has multiple, diverse strands. In addition to residential and commercial sales and lettings, Cheffins also has a regional fine art and antiques auction house, plus auctions agricultural machinery – a side of the business which sees the team selling hundreds of tractors each year all around the world. Now just six years short of its 200th
anniversary, Cheffins is entering a new era, having unveiled a major rebrand including a new logo and corporate colours, plus a new website. The big idea was to create a smart, recognisable new visual identity for this historic firm – remaining true to its heritage while refreshing the brand and bringing it right up to date. The overhauled website, meanwhile, now provides a much smoother, more user-friendly experience, which Cheffins hopes will enable it to increase its online presence and improve communication with clients. “Cheffins has built a strong reputation following almost 200 years in business in the local area. However, our market research confirmed that evolving our corporate identity and updating our logo was the appropriate strategic move for
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