BRANDON B INTERVIEW
north London, where he’s spearheading a cinematic marketing revolution, primarily through VFX and artificial intelligence (AI). His impressive social following of over 13 million has caught the gaze of entertainment giants such as Disney and Netflix, drawn by his ability to amplify their outreach strategies. “We’re able to tap directly into audiences and create viral digital content for brands and studios that are tailored for the specific market that they’re targeting,” Baum explains. “For example, we created an awesome campaign with Netflix for Stranger Things , where we recreated one of the show’s most famous scenes.” StudioB specialises in creating viral clips that rack up millions of viewers through their ultra-shareable characteristics. “We take audiences into this brand-new world that we create from scratch, melding data and a super- creative approach to create ads that don’t look like ads,” Baum adds. “We’ve also started creating filters – bringing movie franchises into the world of augmented reality (AR) – and we also run large live streams for movie premieres. These are our three main pillars: viral content, AR filters and livestreaming, as well as running paid advertising on our channels on social media.” Baum’s approach to creating VFX- driven shorts for big brands like Disney, Netflix and Meta is about combining creativity, to express the art form as filmmakers, while also incorporating what works well on social media channels. “We’ve made our mark quickly, because we are all such passionate
57
definitionmags
Powered by FlippingBook