IBC RECAP INDUSTRY
Another hot topic was IMAX – which made its first official appearance at IBC this year. Laying out a vision of bringing the power of IMAX to viewers at home, the company presented new flagship product Stream Smart, a cutting-edge streaming technology that delivers a super-premium quality to consumer electronic devices. At the IBC Innovation Awards, which recognise the transformative tech driving the industry forward, the BBC received a nod for its deployment of the world’s largest pop-up 5G network for King Charles’ coronation, while Warner Bros. picked up the international honour for excellence prize for its century of innovation across the M&E landscape. The inaugural changemaker award went to the Eurovision Song Contest – watched by 162m viewers this year – which won for its contribution to society and culture. As expected, AI was a hot potato; its applications and disruptive power debated vigorously throughout the show. Google DeepMind’s Dex Hunter-Torricke gave an upbeat verdict, predicting that the rollout of AI would initiate a new wave of human creativity, while others were more tempered, raising concerns over privacy and the spread of deepfakes. The ‘opportunities and limitations for AI’ panel considered a future with hyper-personalisation of content and immersive ‘choose your own adventure’ experiences coming to the fore, while a talk on generative AI looked at tools for boosting creativity and efficiency in M&E. Giving a tantalising glimpse of future innovations and a frank look at the challenges on the horizon, the industry has been left with plenty of food for thought after this year’s IBC. Don’t miss next year’s rendezvous, taking place 13-16 September 2024.
INNOVATION & INSPIRATION AT IBC
O ver 40,000 people made their way to the RAI in Amsterdam last month for the triumphant return of IBC. With 1250 stands, some 325 speakers and 13 exhibition halls to explore, there were new discoveries, exciting product launches and inspiring talks around every corner. The energy and sense of purpose around the event was palpable as industry leaders came together to share their latest news and network – with AI, 5G, VR/AR/XR, gaming, the cloud and the metaverse proving to be the topics on everybody’s lips. A big reveal was Sony’s BURANO – the latest addition to the CineAlta Nicola Foley reports on September’s IBC show at the RAI in Amsterdam
HOLLAND DAYS The Dutch capital played host to M&E movers and shakers last month
family – which was unveiled for the very first time at IBC. Featuring a full-frame image sensor, 8K recording capabilities and in-body image stabilisation, this lightweight, portable camera was among the most talked-about launches at the show. INFiLED’s Studio Series – a modular LED system designed for bespoke virtual production stages – also created a buzz, as did ARRI’s state-of-the-art SkyPanel X: a versatile open-face LED system with modular configurations.
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