INDUSTRY. ISE REVIEW
King Felipe of Spain and the president of Catalonia tour the biggest ISE event yet Holding court I ntegrated Systems Europe (ISE) made a triumphant return to Barcelona, with a record 58,107 attendees from 155 WORDS. Robert Shepherd IMAGES. Various
countries covering the largest ever ISE show floor – 56,870 sq m across six halls. The four-day event, which is the largest AV system integrations show in the world, even attracted royalty. Day one saw King Felipe VI of Spain touring Fira de Barcelona Gran Via, stopping by several booths to experience the incredible technology on display. New this year was the content production and distribution zone in Hall 6, where Grup Mediapro’s Content Studio featured a virtual production (VP) set to host C-suite interviews and panel discussions. Visitors to the stand saw first-hand experience of VP recording through Unreal Engine. THE GRAND OPENING The opening-day keynote by BK Johannessen of Epic Games highlighted how tech trends in the gaming industry are driving audio-visual innovation to new heights. He drew on experience of cutting-edge projects in gaming, film and broadcast to engage and entertain. Fans of veteran French electronic music pioneer Jean-Michel Jarre saw him unveil his latest album on the first day of the show, using the Audio Demo Rooms. Mike Blackman, managing director of ISE, calls it ‘an extraordinary week’, explaining how gratifying it was to see that they had ‘delivered an exceptional show’ for the industry and Barcelona. “We’ve had unprecedented visitor levels to the event, so much inspiring content and features on display – and visits from the king of Spain and the president of
Catalonia to add a royal and political seal of approval,” he adds. “This week at ISE 2023 confirms it; we can safely say the global AV and systems integration industry is back with a bang.” A WORD FROM THE EXHIBITORS ISE is a key educational platform for the AV space, and Isaura Gantner – head of sales, EMEA at Atomos – explains that ISE 2023 was a great opportunity to learn more about how broadcast products are being integrated into AV workflows. “Also, it gave us a chance to demonstrate how Atomos has evolved from supplying stand-alone monitor-recorders to becoming a key player in the connected and collaborative environments driving video production today.” Sony is incredibly proud to have taken part in ISE’s most successful show yet, enthuses Adam Dover, trade and segment marketing manager at Sony
Professional. “It was an extremely busy show. We enjoyed being connected to our customers, partners and colleagues, and showcasing the innovations we’ve been working on. This is such an exciting time for businesses, and seeing how everyone’s evolving with the future of the workplace was extremely insightful. The rise of VP was prominent this year, with several studios exhibiting, including our own with Crystal LED and Venice. The other key theme was sustainability, with brands coming together to send a clear message that AV needs to become and is becoming “We can safely say the global AV and systems integration industry is back with a bang”
ONWARDS AND UPWARDS A record-breaking ISE is plenty of proof that the industry is going through a renaissance
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