INDUSTRY. PROJECTION MAPPING
experiences ‘tourable’ rather than simply confined to one venue, in order to yield a better return on investment. “You need to be able to replicate the study work across multiple spaces, even if the physical spaces themselves need to be tailored differently. In North America, we are seeing a proliferation of spaces used in all kinds of industrial venues.” One of the challenges the whole AV industry faces is a lack of skilled personnel, and that pressure applies to projection mapping, too. “Anything you can do to standardise will help the business scale,” says Bertels. On the content front, Bertels observes: “Audiences are hungry for something beyond a van Gogh or Klimt experience. There’s an appetite for interactive spaces, where some elements are played back and others are generated with a rendering engine, both in real time.” Immersive experience and art installation in Berlin, Genius da Vinci, invited guests to interact using QR codes and tracking technologies. One room featured touch technology where up to 30 visitors at a time could draw on
“You need to be able to replicate the study work across multiple spaces, even if the physical spaces themselves need to be tailored differently”
LIGHT IN THE DARK External façades take on a different persona when illuminated with imagery
24. DEFINITIONMAGAZINE.COM
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