Definition April 2023 - Web

XR STUDIOS ADVERTISEMENT FEATURE.

see ourselves as more than a studio, and instead a destination for creative play, unique ideas and imaginative solutions.” With an extensive square footage, the XR Studios Hollywood Campus makes for an epic place to do just that. XR Studios comprises two completely equipped studios, allowing flexibility and modularity so that large-scale productions and small shoots alike can use the space with an efficient workflow. The larger of the two is the ultimate multicamera broadcast space, cleverly designed after years of production experience and nearly a dozen stage layouts. XR Studios built it for speed and efficiency, with a focus on technological development on a per-project basis. With top Roe Visual products, Red Komodo cameras, Kino Flo Mimik lights and Megapixel VR processing, it can be a virtual production space, ICVFX stage for

such as Verizon, Snapchat, CrowdStrike, NBCUniversal and more. WELCOME TO THE NEIGHBOURHOOD Now, XR Studios has a flagship location in LA. The XR Studios Hollywood Campus, as it has been coined, is an anchor space for the Hollywood Media District production community. With offices in the historic Eastman Kodak building, XR Studios is embracing the legacy of the space that was originally a test and research facility in the early days of film, by continuing to develop and create innovative workflows daily. The digital production company offers studio rentals, as well as extended reality, augmented reality and mixed reality services. “We want to create a space that clients feel comfortable in, so they can easily adapt to the new tech,” states Rooney. “We utilise the space efficiently, introducing them to the tech and using production techniques they are familiar with. Our intention is to make the jump to these types of workflows seamless and almost effortless.” XR Studios has made this a top priority for its clients and collaborators. “We are hyper-focused on hospitality and a white glove service,” continues Rooney, “We

RAISING THE BAR XR Studios has worked with some of the biggest names in existence

commercial and single-camera productions such as car launches, product reveals, corporate speeches or cinematic-style approaches. The smaller studio is an adaptable space rigged for various single- camera productions including commercial, product, fashion, insert shots for episodic and narrative, music videos and more. The expansion of XR Studios marks a pivotal moment for the future of virtual production workflows in the production community, establishing a permanent, long-term home for immersive technology in the heart of Hollywood.

TINSELTOWN A Hollywood Campus will let XR Studios up its game even further

 For more information on XR Studios, visit xrstudios.live or contact info@xrstudios.live

59. APRIL 2023

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