ARRI ADVERTISEMENT FEATURE.
REVOLUTIONARY ARRI heads pioneering work in virtual production across the globe, with a client-focused outlook
ELEVATING VIRTUAL PRODUCTION
when camera and lighting are seamlessly integrated with the virtual elements, be this graphics, 2D plates or a complete virtual world,” Levy explains. ARRI Solutions’ workflow integration has underpinned projects with a wide variety of content producers and studio
owners, including Chinese multimedia company Tencent. Its Content Development Department engaged ARRI Solutions to deliver custom lighting design, consultancy on workflows offering deeper integration, as well as improvements to power and energy consumption, specialist training and on-set engineering support. “In Finland, Fireframe Studios was the first to implement ARRI’s colour management system for shooting in- camera VFX and volumes,” Levy asserts. “We have been making camera and lighting systems for over 100 years, so we have a huge depth of knowledge when it comes to integration of complex digital workflows. We make sure productions achieve the highest possible image quality results.”
When it comes to authentic image delivery, ensuring smooth, dynamic integration at all stages of virtual production workflows is imperative. “In any production environment, the best image quality will be achieved
arri.com/en/solutions
INDUSTRY LEADER Extensive experience in camera and lighting puts ARRI at the forefront of filmmaking
49. APRIL 2023
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