INDUSTRY. BRIEFINGS
PLAZAMEDIA SELECTS ALFALITE’S LED PANEL TECHNOLOGY
Birmingham Film & TV Market open for entries Submissions are open for the third edition of the Birmingham Film & TV Market (BFTM). The one-day, pitch-and- market event links emerging producers and filmmakers with executives from production companies in the UK. Limited to 50 filmmakers, each team receives one-to- one meetings with senior representatives from major film companies, platforms and broadcasters, including BBC, ITV, Paramount+ and others. In 2022, Ron Howard and Brian Grazer’s Imagine took recorded pitches from 20 of the cohort, with one receiving a script request as well as ongoing conversations. “We hope it will be the beginning of a meaningful relationship with Imagine and other LA-based production companies,” says BFTM co- founder Sophie Ivanova. “We want an international element to our market and have already begun talks with Screen Ireland and Series Mania in France.” The event will take place on 27 October 2023 within the ballroom of the Grand Hotel in Birmingham.
GREEN INNOVATION Carbon footprint reduction is being designed into workflows via LED panelled studios for XR, AR and VR
Alfalite has supplied its Modularpix Pro VP XR panels with Orim technology to build a 12 sq m L-shaped LED wall in German sports TV producer Plazamedia’s new extended reality (XR) studio. The new Brixwork.studio, located in Agrob Medienpark, Ismaning near Munich, offers diverse application possibilities for innovative and sustainable productions with a unique combination of XR, AR and VR for film and production companies, broadcasters, advertising companies and events and creative agencies. One of Germany’s most innovative studios, Brixwork.studio seamlessly combines real set architecture with virtual worlds via a 24x5m LED wall that can be expanded into a 360° space through AR. Alfalite’s Modularpix Pro VP XR panels feature 1.9mm pixel pitch, optical parameters and cd/m2 brightness >1800 nits, providing outstanding viewing angle stability. Virtual production technology firm Mo-Sys oversaw the development and
implementation of the project, integrating Alfalite’s LED panels with its products Startracker, Cinematic XR Focus and bMR. “With Brixwork.studio, we are putting a big exclamation mark on the XR and green production fields,” explains Jens Friedrichs, chairman of the management board of Plazamedia. "We will be offering companies from all industries an impressive opportunity to stage their brands, projects, and topics sustainably. Plazamedia’s new XR LED studio aims to set standards for ’green production’, helping its clients reduce their carbon footprints.
Pixotope – software platform for end- to-end real-time virtual production solutions – has added two names serving the UK and Ireland regions while lending support to emerging virtual production markets. Clarke Uren is now regional sales manager, UK and Ireland, joining from Vitec, where he was channel sales manager EMEA. Kate Watson is joining as sales executive. Most recently, she was regional sales manager Oceania at Disguise. Pixotope bolsters sales team to serve emerging markets
“There’s been a large effort to establish a team dedicated to servicing customers in the UK and Ireland,” says David Cheng, VP of sales EMEA. “The appointments of Clarke and Kate represent the latest milestone for Pixotope. With Clarke’s extensive broadcast industry experience and Kate’s know-how of the virtual production industry,
their expertise will bring the magic of virtual production to anyone wanting it.” Uren and Watson take up their posts with instant effect.
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