decided to throw his hat into the ring. “I felt like I was the right candidate for it,” and GQ seemingly agreed. “I was basically given an opportunity.” Fast-forward five years, and “video is now one of the most important parts of the magazine,” Notsuke argues. “It was a fun learning curve; every mistake has also been an amazing experience. There’s still a way to go.” Day in the life At British GQ , no two days look the same. Notsuke enjoys the exclusive knowledge associated with working in the media: “You find out everything that’s going to happen before everybody else!” And, whether it’s a film release or marketing campaign, “we get informed about everything that’s going on. It’s the ‘cycle of promo’,” as Notsuke calls it. “Everything is promo in the end.” As a senior producer, Notsuke gets dibs on the most coveted interviews. “It’s one of the most amazing things about my job – I get to talk with people who are far more interesting than me about
VIDEO STAR Working at British GQ is a broad remit, with exciting new ventures on a daily basis. In his time there, Notsuke has shot famous names at some majestic locations
the things that they do.” His favourite interviewees have included Bill Nighy, Michaela Coel, Daisy Edgar-Jones and Rowan Atkinson – to name but a few. “I’m missing some people because I’ve probably shot more than 100 videos. They have all been amazing; you always get an incredible kick from it.” For Notsuke, it’s about more than simply hitting record. Video production, particularly for social media, is a balance
of what’s entertaining, what will perform and what has the best chance of going viral – all while being aesthetically and technically well-made. “I make sure that, if we produce 20 minutes of content, it’s going to be interesting, and people will take something away from it. “Much of the time you are trying to predict what will end up being big,” Notsuke continues, “or finding new ways of how you can innovate content.”
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