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The entertainer With an increasing demand for bite-sized content, magazines are turning to video. British GQ’s Mateo Notsuke shares his wisdom N ow a senior video producer for British GQ (a Condé Nast company), Mateo Notsuke’s path to production wasn’t purely linear. Having always been interested in
Big break After university, Notsuke landed his first gig with British GQ as a graphic designer. “The good thing about advertising is that you get a decent design background,” he admits, “but magazines – it’s a little world which is slowly being substituted for online content. They were in need of creators who could understand the internet landscape.” Although he didn’t possess any professional production experience, Notsuke considered himself a ‘seasoned amateur filmmaker’. When a position opened up on the video team, he
explains. “When you’re 13, if you have a cool skate film, you feel like a rock star.” Despite a clear interest, “I unfortunately didn’t study film in uni,” Notsuke shares. “My parents weren’t sure – it would be hard to make a living out of it.” Instead, he opted for advertising, getting as close to the creative world as he could while developing an understanding of corporate practices. He soon realised, though, that he was in the wrong place. “I pivoted and was like, ‘You know what? I do want to be creative. I want to make videos myself. I don’t want to hire somebody else to do it.’”
videography – “I remember doing my own shows with friends; they would be actors for me,” he recalls – Notsuke was destined for a career behind the camera. As a teen, he started making skateboarding films, a common foray into amateur videography in the early YouTube era. “There was this rivalry between friends of getting a cool track and learning how to edit to the beat,” he
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