25 ADVERTISEMENT FEATURE Rohde & Schwarz
WE SHOULD ALL BE THINKING IN SOFTWARE
tomorrow. When everything in the software world uses the same underlying platform, you can redeploy those features fluently across any part of the chain and, in so doing, maximise the processing power of the CPU/GPU. No bespoke hardware: a true software IP-based world means a total divorce from hardware. Instead, machine rooms and data centres will feature racks of identical COTS servers available for running any software. Yet broadcaster CTOs struggle to find vendors who can, in practice, deploy their full solution from start to finish on COTS hardware. Proprietary black boxes interfaced with a standard server are not good enough. Hardware that has been shoehorned into
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