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a host of new numbers and specialty acts that are bound to delight audiences. Rather than resting on its laurels, upholding the Thursford reputation requires continual innovation and investment. This might involve upgrading to the latest ticketing technology, or major investments such as this year’s instalment of a state-of-the-art sound system. With software to rival the best of the West End shows, this will only elevate the immersive experience that the show offers thanks to its ability to pinpoint sound from an exact point on the vast stage. For George, such investments are a necessary step in acknowledging the many customers who are willing to part with their money to come and see the show, and Thursford’s commitment to making it worth it. Unlike many theatres, Thursford isn’t somewhere you arrive 20 minutes before the show to find your seat – it’s a destination in itself. Bursting with attractions, like the shopping village and the Enchanted Journey of Light, Thursford is resplendent at this time of year, with every single tree fairy lit and dressed for Christmas. As John says, the show doesn’t start when the curtains come up, it’s the moment you step out of the car.
To find out more and book your tickets for this year’s Christmas Spectacular, visit thursford.com/christmas-spectacular
CAMBSEDITION.CO.UK NOVEMBER 2023 61
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