COMMUNI T Y HUB
RADIO GAGA
PHOTO ME CAMBRIDGE 105 RADIO’S JULIAN CLOVER & LUCY MILAZZO EXPLAIN THAT WHEN IT COMES TO RADIO, THE PICTURES ARE ALWAYS BETTER
though it helps to have the Cambridge 105 Radio logo on your microphone, to stop you looking as if you’re waving your iPhone in the air and taking a selfie. People will hopefully recognise the logo, if they don’t recognise you. On a visit to a village shop, a local asked Julian if he was “that Jeremy Sallis”. He was disappointed to discover he’d got the wrong radio station, though spoke very favourably about our BBC rival and colleague. With the interview in the can, you’re still not quite done. Radio these days requires pictures that can be used on the station’s website or on social media. It even extends to video. When guests come into Cambridge Breakfast of a morning they are sometimes shocked that we might want to take their
here was a time when you’d go out and record an interview, then come back in order to edit it with razor blades and sticky tape, hoping you didn’t slice through a key moment in your conversation; or a piece of finger. The Sony Pro Walkman looked like a brick, and was almost as heavy as one, but was incredibly durable. A colleague once had his bag stolen, and when it was recovered by police, it was returned complete with Walkman. The thieves clearly couldn’t face carrying it around all day, looking distinctly uncool. In earlier times, the Uher was a portable tape recorder. At least, as a colleague of ours said, it was a tape recorder. These days you can often use a smartphone to record an interview,
picture. But by doing so we’re able to extend the life of the time they’ve spent with us. The interview is posted on our website, as well as on RadioPlayer, Apple Podcasts, and many of the so-called ‘podcatchers’, so by using a picture we’re able to flag it up for another listen. And if you follow Cambridge Breakfast on Facebook or Twitter you may have seen something called an audiogram. This is usually a clip from an interview or piece of the show, of no more than a minute, turned into an animation. You’ll see a wave moving in time with the music. The idea, of course, is to make you want to hear more; so radio really is becoming a visual medium. Julian Clover and Lucy Milazzo present Cambridge Breakfast, Weekdays from 7am on Cambridge 105 Radio.
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N O V E M B E R 2 0 1 9
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