74 INDUSTRY AND EVENTS
studios and visitor attractions. These sectors increasingly require sophisticated, integrated AV rather than stand-alone products. The demand is also fuelled by scale. China hosted 3,844 economic and trade exhibitions in 2024, with total exhibition space exceeding 155 million sq m, a year- on-year increase of more than 10%. This is not just about events; it reflects the intensity of commercial exchange and the importance of face-to-face platforms in doing business in the region. FROM OBSERVATION TO PARTICIPATION Infocomm China plays a specific role in addressing this challenge. Rather than replicating a western trade show format, it reflects how business is conducted in the Chinese AV ecosystem. The event brings together distributors, system integrators, consultants and the end users specifying and deploying solutions, not just browsing innovation. At its most recent editions, ICC attracted over 26,400 professional visitors from 45 countries, with more than 56% identified as key decision- makers. Notably, around 60% of the attendees were first-time visitors,
and Trends Analysis, global pro AV revenues are forecast to grow from approximately $332 billion in 2025 to $402 billion by 2030, reflecting solid long-term momentum despite short- term economic headwinds. What’s more revealing is where that growth is coming from. Mature markets like western Europe and North America remain critical, but their growth rates are modest. Asia-Pacific, by contrast, is consistently identified as the fastest- growing region for pro AV, with multiple market analyses placing APAC growth between 5.9% and 7.5% CAGR, far ahead of EMEA and the Americas. Within APAC, China stands apart, not only because of its size, but because of the breadth of applications driving demand. From enterprise collaboration and digital signage to large-scale public infrastructure, smart cities and cultural tourism, AV technology is embedded into projects at a scale that is difficult to replicate elsewhere. Western companies often view China narrowly through the lens of consumer electronics or manufacturing. That lens misses a more important shift. China’s domestic demand for integrated AV is expanding rapidly, driven by investment in experiential environments and digital transformation initiatives. Infocomm China’s own market data shows strong demand across education, government facilities, transportation hubs, corporate campuses, broadcast
Going to the fair is more enticing than ever with the show’s international visitor programmes that help overseas visitors get to and explore the event
Conversations tend to be practical, solution-driven and oriented around deployment rather than abstract innovation
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