INDUSTRY AND EVENTS 73
I ntegrated Systems Europe (ISE) slightly exhausted and reassured that the professional AV industry remains vibrant and inventive. ISE has become the global meeting point for the sector, a place where trends are crystallised, partnerships are renewed and the future is showcased at scale. But once the conversations quieten and the flights home are booked, another question inevitably follows: where does growth come from next? For many western exhibitors, that question increasingly points east, not as a leap of faith, but as a calculated has a particular rhythm to it. By the time the doors close in Barcelona, most exhibitors leave energised,
China’s ever-expanding pro AV market is not slowing down anytime soon, with over half of Infocomm China attendees being eager first-timers
response to how the global AV market is evolving. The Asia-Pacific region, and China in particular, is no longer just a peripheral opportunity. It is rapidly becoming central to the future shape of the industry. For those looking for a meaningful way into that market, Infocomm China (ICC) is emerging as a natural next step after ISE, taking place 15-17 April this year in Beijing and marking the beginning of its 20th anniversary celebrations. A MARKET THAT’S GROWING AND REBALANCING The pro AV industry continues to expand, but unevenly across regions. According to Avixa’s Industry Outlook
The Asia-Pacific region is no
longer a peripheral opportunity. It is rapidly becoming central to the future shape of the pro AV industry
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