NEWS 7
BULLETIN
UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC PARTNERSHIP Universal Music Group and Roblox announced a new strategic agreement that will see the companies collaborating to enhance commercial integration and music across artist and fan experiences. The deal includes the incorporation of commercial features that will aim to drive increased engagement and revenue for artists and labels, with the ability to leverage Shopify for digital and physical merchandise sales. The companies will work closely to streamline artist and label engagement in the platform, providing creative and operational support and access to Roblox tools and beta features. “We have worked closely with Universal Music Group over the years to bring some of their top artists to Roblox to engage with next-gen fans in innovative and creative ways,” said Enrico D’Angelo, chief business officer at Roblox. “This strategic agreement is a major step forward in building the future of immersive entertainment, with this partnership significantly expanding the commercial and creative opportunities for UMG artists and labels on our platform.”
TIMOTHÉE CHALAMET SPHERE The actor became the first person to appear on top of the Sphere as the Exosphere external LED display was transformed into a giant ping- pong ball to promote Chalamet’s latest film, Marty Supreme . The stunt, conceived and carried out by Chalamet, film distributor A24 and Sphere Studios, marks the latest unique activation for Sphere. In honour of the film, a Marty Supreme -themed Cash App Card featuring five exclusive stamps was also showcased on the Exosphere.
CONNECTED CLASSROOM
Powered by Logitech, Connected Classroom will return to showcase at ISE the technologies reshaping education globally. The 120 sq m immersive showcase in Hall 2 will feature four interactive zones, each tailored to different educational needs. The facility, which made its debut at last year’s ISE, will feature hands-on zones, expert sessions and demonstrations so attendees can explore the impact of gaming, AI, VR/AR and collaboration tools. WORLD’S LONGEST, IMMERSIVE LED GALLERY Gallerio Bombi, a pedestrian walkway in Gorizia, Italy, has been reinvented as a 100m-long, immersive Digital Art Gallery (DAG), boasting a stunning 148 million pixels. The revamped path, officially opened on 16 December, transforms an ordinary passage into a multisensory spectacle, blending art and technology in an engaging experience for visitors. The massive LED installation, stretching 100m in length and 9.25m in width, was created by Videomobile, the LED solutions division of M-Cube. OXFORD UNIVERSITY AURACAST Over the past two years, Oxford University, with systems integrator Aura Futures, has developed a pilot Ampetronic Auracast assisted listening installation into a fully fledged audio standard, now being implemented in teaching spaces and public areas. Oxford’s campus, which combines cutting-edge research facilities with centuries- old architecture, presents uniquely complex audio-visual challenges.
Powered by FlippingBook