44 CORPORATE AND CONFERENCING
Ross technology has significantly simplified production workflows while increasing output quality
message will look good and work each and every time.” When live communication is vital and failure isn’t an option, broadcast heritage offers a clear advantage. “Broadcast systems are designed to work well in live environments,” says Davies, “with no time for error.” That reliability matters deeply in corporate contexts. “This is important when businesses are communicating with employees, management and/or investors in a live setting.” “Additionally, these solutions are scalable; designed to allow businesses to implement what they want and scale up when their needs increase.” Unlike many enterprise AV deployments, broadcast systems are built with the long term in mind. “Broadcast systems are also superior to traditional AV solutions in terms of longevity and the needs of the business.” LOOKING AHEAD Standing in the London auditorium, it’s hard not to see a glimpse of the future.
what was possible with a straightforward presentation setting.” In short, once teams experienced what was possible, expectations shifted and there was no appetite to go back. WHY THE SHIFT? The London project reflects a wider trend Davies is seeing across the landscape. Corporate communication has scaled dramatically, and the tools of the past are struggling to keep up. “Companies are talking to bigger audiences more often. Pitches, meetings, company updates and live events now reach people around the world.” These moments carry weight both culturally and financially. “These moments matter. Traditional AV systems weren’t built for that level of pressure. They can be hard to scale, hard to manage, and unreliable when it counts.” By comparison, broadcast systems are purpose-built for live and mission- critical environments.
Corporate spaces are becoming studios. Internal events are becoming productions. And audiences, whether they are in the room or halfway around the world, are expecting more from AV than ever before. Davies believes that this trajectory will only accelerate further. “Companies will keep doing more live video, internal events will feel more like shows rather than meetings and storytelling and brand consistency will matter even more.” Ross Video’s role is clear. “Ross Video will continue to bring broadcast-level tools into corporate AV spaces, helping companies communicate clearly, reliably and at a higher standard, without making things more difficult to run.” As our site visit showed, when broadcast discipline meets corporate purpose, the result is not just better AV, it’s better communication.
“Broadcast-grade systems give companies confidence that their
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