42 CORPORATE AND CONFERENCING
without overwhelming users. Davies points to several core decisions that shaped the experience: “Using Carbonite production switchers to provide a familiar, reliable control surface with advanced features such as macros and scene recall. Implementing Dashboard for centralised system control, monitoring and automation. “Ultimately, designing preset-based workflows reduced technical complexity for operators while still retaining that creative flexibility.” Together, these decisions saw to it that the system could be trusted in high- pressure moments, while remaining usable for everyday internal events. As Davies notes: “These choices ensured the system could be operated confidently by AV staff while still supporting advanced live production workflows.” ONE SPACE, MANY USE CASES Walking through the auditorium, it was clear that flexibility was paramount. On any given week, the space might host a leadership broadcast, client-facing presentation or polished internal event with multiple contributors. The Ross ecosystem is designed precisely for this kind of adaptability. “The auditorium now supports a broad range of events by leveraging Ross’s modular production ecosystem.” Davies explains how each component plays its part: “Carbonite enables seamless switching between cameras, presentation sources and remote contributors. Then, Ultrix provides flexible signal routing, format conversion and future expansion without re-cabling. “Additionally, Xpression allows for branded graphics, lower thirds and dynamic content for executive and corporate messaging.” The result is a space that can shift gears quickly, without technical reconfiguration or downtime. “This solution allows the space to transition quickly between different types of live video productions such as executive briefings, internal broadcasts, hybrid meetings and larger live events.” Perhaps the most telling feedback came not from the finished look of the space, but from how it changed daily operations for the in-house AV team. “Ross technology has significantly simplified production workflows while increasing output quality.” Davies highlights several practical benefits of this: “Operators can prepare events faster using macros and saved configurations. Consistent routing and signal management through Ultrix reduces troubleshooting time.
Preset-based workflows are able to reduce technical complexity while still maintaining creative flexibility
Integrating broadcast workflows into a business environment isn’t without its challenges, notes Davies. “In most corporate environments that involve implementing broadcasting workflows into the business setting there can be some challenges.” However, he emphasises that usability played a critical role in overcoming this. “Nonetheless, the easy-to use-interface of the Ross production tools helped bridge the gap quickly.” What surprised many stakeholders was not the reliability, but the creative potential that emerged once the system was in place. “One surprise was the creative freedom unlocked by the system. Capabilities like graphics, multicamera recording and transitions gave the environment an enhanced quality above and beyond
Plus, centralised monitoring through Dashboard improves both system visibility and reliability.” These efficiencies add up, shifting the focus of the AV team away from firefighting and toward creativity. “With these workflows in place AV teams spends less time managing technology and more time focusing on storytelling, content creation and delivery and event quality.”
Despite the sophistication under the hood, the system felt approachable, familiar even, to operators that are used to corporate environments
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