32 ATTRACTIONS AND EXPERIENCES
Huddle Rooms were designed to offer a restaurant experience but they can also be used in corporate environments
others to follow suit in creating their own ideas around the concept. “Once you start propagating this tech into the corporate market, then the ideas will be endless,” he says. The concept is, however, unique to Musion 3D as a company. “Nobody else has anything like this and so we stand out,” adds O’Connell. “There are a lot of patents that cover this particular design because it’s probably the most compact design possible to provide a comfortable, natural environment in which life-size human beings can interact. The design was shaped on a shipping container as we could see this working within that space, where you could churn it out and make it much quicker, easier and cheaper to build.” VISIONARY FUTURE Musion 3D’s Holotronica Hologauze display was another standout feature of the showroom and was the first display upon arrival. The effect is so realistic that it took a few moments to realise there wasn’t actually a performer on stage. The technology works by projecting holographic avatars and performers directly onto a stage. Artists can appear live even when they’re performing from a different location, as their holograms are transmitted in real time. This was followed by digital resurrections of famous musicians before witnessing the Hologram Holobox where my own digital avatar was created. Seeing my own digital self was surreal, highlighting just how advanced the technology has become. Musion 3D’s big breakthrough came in 2005 when their technology was pioneered by the Gorillaz at the MTV Awards in Lisbon, Portugal. At the awards, the band performed Feel Good Inc with De La Soul appearing live alongside the animated characters. Since then, their products have been implemented for a wide range of uses, including everything from handheld smartphone displays to large 4K UHD installations for events, education and training and immersive attractions. The showroom highlights the company’s growing impact across various industries, and provides an insight into the future of what is to come for visual experiences.
Artists can appear live even when they’re performing from a different location, as their holograms are transmitted in real time
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