ATTRACTIONS AND EXPERIENCES 31
Musion 3D appears to bring people to life in its showroom, including more than 50 AI-powered digital avatars as well as yourself through the Hologram Holobox
they also have potential applications in corporate environments. “It is a really unique, but also entertaining idea,” he says. “If you think of the money people spend in private rooms in restaurants, then this is no different. You would never have thought about enjoying a dining experience with somebody on the other side of the world because we’re conditioned to think that this kind of technology is only for a conference call.” Despite O’Connell acknowledging the corporate market is the lowest- hanging fruit, there is plenty of scope for it in the future. He even encourages
and educating the public on what is possible with holograms, while also showcasing the very best in European and Middle Eastern production of AI content and immersive design.” HUDDLE UP! One of the standout features from the showroom are the huddle rooms where guests can dine together in different locations with interactive ‘no delay’ communications in 4K. The huddle rooms enable the chance to experience each other’s company as if you are in the same room and chat with people in other cities as if they were in the same space.
A trial of the rooms initially took place during lockdown, with participants in England and Scotland getting the chance to dine together across the divide. The trial ultimately enabled endless new possibilities for what Musion 3D can achieve with the rooms, and O’Connell is proud of the fact that this has also opened up other avenues within the holography industry. O’Connell notes that Musion 3D technology is something you don’t know you need – until you see it. While the huddle rooms were initially designed to offer a restaurant experience that transcends geographical boundaries,
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