30 ATTRACTIONS AND EXPERIENCES
In December, the LIVE team took a trip over to Uxbridge – which is now the unlikely home of one of the world’s largest hologram showrooms Words Oliver Webb L ocated within The Atrium in Uxbridge, London, Musion 3D’s hologram showroom offers a striking glimpse into the future of live entertainment and communication. Spanning 11,000 sq ft, the space brings together decades of innovation in holography, AI and real-time telepresence under one roof. Led by founding director Ian O’Connell, the showroom opens up technology once reserved for major productions, inviting the public to experience life-sized digital avatars, celebrity holograms and immersive moments that blur the line between the physical and virtual. SHOWROOM MAGIC Throughout the showroom, guests get the opportunity to meet over 50 life-sized, AI-powered avatars, as well as well-known celebrities and media personalities, which are brought to life through Musion’s iconic holographic displays using Holotronic’s Hologauze and Musion’s 3D Eyeliner technology. Also on display is a 20-foot F18 fighter jet as seen in Top Gun: Maverick , and even a full capture studio where visitors can become holograms themselves. Visitors will undoubtedly be struck by how advanced the tech is, but seeing the showroom in person is essential to truly appreciate it. After opening the doors to the public for the first time, O’Connell shared the story behind the company and their mission, detailing why this space marks a new milestone for the industry that Musion 3D helped create. “We are deeply proud to showcase more than two decades of Musion passion to the industry and public,” he begins. “It’s inspiring what’s now possible. For years, holograms have been viewed as an exclusive technology; something kept under lock and key only for major productions, marquee events or closed- door demonstrations. The showroom opens the magic to everyone by inspiring
Spanning 11,000 sq ft, the space brings together decades of innovation in holography, AI and real-time telepresence
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