Definition December 2023 - Newsletter

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For a massive chroma key shoot, DOP Adrian Weinbrecht found the Samsung Portable SSD T9 the perfect partner Professor green

W hether he’s shooting a worldwide commercial for a brand-new car or superyacht, a red-hot bit of new tech or a campaign for an international chain of hotels, Adrian Weinbrecht has a showreel packed with cinematic work to rival many a Hollywood blockbuster. “The way modern drama is shot has bled into the commercial world. We’ve moved away from commercials as a short sizzle of a product like a car advert, much more into narrative and storytelling. People want to know the story of other people,” he begins. But where some filmmakers focus on the art of creating stunning visuals

with little interest in the technicalities, the London-based Aussie Weinbrecht has always stayed at the cutting edge of what’s possible. “When I started out, I worked for brilliant people who had a great eye and vision, but no organisational or technical skills. I don’t buy that artists don’t have to understand the equipment and processes. That’s absurd. You can be an artist and have some mathematical awareness. One doesn’t preclude the other,” he maintains. From the ins and outs of cameras and codecs to the latest lighting launches – right through to batteries and memory storage – Weinbrecht is always on the

lookout for the next tech innovation. So it’s no surprise he jumped at the chance to be one of the first to try the speedy new Samsung Portable SSD T9 – the perfect partner for backing up huge Raw files on location from his 8K camera. Ultimate quality was essential because the job was for an architecture client, working a massive green-screen shoot with a BAFTA-winning production company. “This was to promote the redevelopment of a site, so we were creating a space which was yet to be made. There were up to 20 actors and a similar crew size,” claims Weinbrecht. With that kind of investment, there is no room for data-wrangling errors.

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