12 NEWS CINE GEAR REVIEW
Acquisition may be a niche market, but it’s a growing one. Cine Gear is the trade show to go to if you want to knowmore THE GREAT OUTDOORS
WORDS JULIAN MITCHELL
Definition managed to bend the arm of the locals by offering free slush puppies and complementary sunglasses as long as you picked up a copy of the magazine – not too much to ask. But there was more. With more than 500 very orange Definition badged sunglasses to give away, we devised a competition: take a selfie with the shades on, post it on social media with the hashtag #defshadesla and for a chance to win one of several hard drives from G-Technology and Lacie – thanks to them. Well, America, you certainly love a competition and rose to the occasion with some brilliant pictures, just check the hashtag on Twitter and Instagram. THE SHOW With only two days and hundreds of exhibitors who are all part of the Definition remit to visit, we had to be selective. Alphabetically speaking we start with ARRI . As part of our research in to the shooting and general production of Solo: A Star Wars Story , we were on the hunt for the now famed DNA glass that persuaded DOP Bradford Young to stop searching for his lens choice. It was there on ARRI’s booth, even the 50mm that initially persuaded Bradford to look no further than this glass which allowed him to
t was Definition magazine’s first official turn as an exhibitor at Cine Gear Expo, the show that persuaded RED cameras to abandon its revolutionary lab-like booth at NAB to meet and greet fans in the timeless backlot of Paramount Pictures. RED was there with its slimmed down range of cameras on a big stand, but more of that later. It is not only RED who has recognised this show as having the magic combination that brings out the acquisition crowd, but what’s the draw? Well, there is the convenience of Paramount with its exclusive fake New York streets and eateries, the glamour of operating in such a hub of film and TV production and the weather – well once the ‘June gloom’ had dispersed. Unfortunately, due to Paramount production reasons, the stands had to be stretched out this year making the journey from the New York streets to a couple of sound stages more of a hike than a stroll, not a huge problem, especially for sun- starved Brits. Healthy crowds on both days of the Expo initiated talk of a third day. It seemed like a great idea but one that was countered by exhibitors who thought a two-day show concentrated the mind enough to get the job done.
‘play in the shadows’ of this darkened Star Wars story. Anton Bauer was showing its new battery range with the Dionic XT90 and 150. We had an entertaining demo and picked up one of Anton’s smartphone batteries, but the best impressions are from customers and this is what wildlife filmmaker and photographer Bertie Gregory said from the remote island of South Georgia, Antarctica: “The three things that stand out for me about the Dionic XTs are that they work really well in the cold (and it’s extremely cold here), they have great power capacity, and they allow me to save weight and space.” Oliver from Cinefade was showing a new product evolved from the company’s magic filter, which allows you to change depth-of-field while keeping a constant exposure. The new product gives you the
THIS PAGE The Anti Gravity Cam with Segway and ARRI’s DNA glass as used on Solo: A Star Wars Story.
DEFINITION JULY 2018
DEFINITIONMAGAZINE.COM
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