17 GENIUS INTERVIEW Greg Gilderman & Kevin Hayes
and climate change. Its working title is The Big Lie . And we have a climate change- focused podcast called Warming Signs . So, this is in addition to the documentaries, the feature projects and enterprise projects Kevin has overseen. Also, once a week – or more than once a week – we do a short-form climate change story. We’re really trying to reach people and using every form of media we have at our disposal. In addition, we are able to segment audiences using push alerts, which isn’t a way people thought of communicating climate science to a mass audience a few years ago. But we know a sizable portion of our audience loves these stories, and we’ll send them a push alert when there’s a new one. They’re some of the most committed people in our audience in terms of reading stories and watching videos. There was a long time where it seemed like news organisations talked about the numbers around sea level rise or the mean temperature change for the planet – which
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