LOOPER INSIGHTS CEO: Lucas Bertrand
What is the company’s origin story? Lucas Bertrand is the CEO and co-founder of Looper Insights, an end-to- end SaaS analytics solution within the dynamic media and entertainment industry. The company’s journey began long before the inception of this platform. It began with a fundamental desire to empower global leaders in the entertainment space. These leaders, the customers, faced a compelling dilemma: an inability to fully track their digital presence. It was this challenge Looper Insights is set to launch a new feature, Looper Boost, at this year’s IBC event. Looper Boost is a game-changing innovation tailored to meet the growing demands of the VOD streamers’ and broadcasters’ merchandising landscape. The new feature provides digital marketers with an immersive interface that reflects the devices they target globally. This dynamic interface showcases past, present and future merchandising efforts, allowing marketers to understand their content’s performance and impact. Looper Boost provides streaming services and broadcasters with a visual solution for collaboration on planning merchandising strategies for New Release titles, ensuring compliance of campaigns and full tracking of merchandising performance versus their competitors using Media Placement Value (MPV). MPV provides marketers with an understanding of the true value of content placements across the whole product lifecycle, encompassing buying, renting, subscribing and advertising VOD. What is the next step? With subscription prices soaring, the top US streaming services now cost $87 per year compared with $73 last year. It is now crucial for these services to encourage customers to continue subscribing. Looper’s mission is to help these streaming services increase the value of their space per device and in turn acquire more customers, increase retention and reduce churn. It will do this by continuing to provide new features and solutions within its platform. that inspired the creation of Looper Insights. What is it working on right now? What one thing does the company need most? Improving diversity. While Looper celebrates its achievements, it also acknowledges areas where it can grow and improve. Despite having an exceptional team of women, the company has encountered difficulties gaining traction during the recruitment process for engineering roles. In light of this, it is committed to supporting initiatives and projects aimed at encouraging more women to explore engineering as a career path.
YEAR FOUNDED: 2019
COUNTRY: UK
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