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VERITY BUTLER: Which elements of broadcast could do with the most optimisation through automation?
PAUL CHARLESTON: Simple answer: every single part of it, but completely dependent on your workflow – whether that’s how you take in news feeds, create your re-versioning around the world or do your MAM to CMS publishing. Now all of that is easy to do with encapsulated automation. It comes down to trying to understand that piece of your business and where automation is going to help. PETER ABECASSIS: I agree with Paul – every step of the way along the entire production chain – from the journalist writing their story to their newsroom system. Looking to summarise a news feed or translate it into a different language, you can use AI tools. This goes right to the end when you have your finished product and need to deliver to streaming platforms, social media and linear TV all at the same time. Multiple steps can be combined in one and automated in that way. SIMON BROWNE: A lot of the automation offered, certainly by Clear-Com, is that you try and provide macros for changes – for example,
sources into IFBs that go back to remote sites. You can automate that, put it on a key on a panel, so that somebody in a technical position can make the change manually and not necessarily rely on it being schedulable. They can then press this button and then all the IFBs will now change over to the other arena’s coordination for a sports programme. That’s very useful. All of us have got involved with IP audio, certainly with things like SMPTE 2110, and now with NMOS device discovery and connection management. These are all automated, in terms of a lot of the hard graft in providing file exchanges, just to set up your connection. Automation is something that has made a big difference over the last few years, especially for bigger broadcast organisations who have made the change and normalised the IP network structure. Especially for large organisations with multiple production sites – particularly things like elections or Olympics. ROSS TANNER: At Magnifi, there have been a few small use cases that we’re seeing really resonate with our customers. There is one at the moment that springs to mind, which we launched about a year ago. This is where we convert from a 16:9 aspect ratio into a 1:1 or 9:16. So when a goal is scored, for example, or a six is hit in cricket, that ball is tracked from 16:9 to those different aspect ratios and can be published directly to a chosen social media or digital platform.
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